How to create content relatable to everyone to drive engagement

Ellie Mae Grady's TikTok about wanting romance while fearing vulnerability got 5,000 likes, showing personal struggles drive engagement. The framework: comment on others' posts to seem human, use a content calendar for themed posts, generate platform-specific copy with AI, and tailor each post for Instagram, Facebook, Twitter, and LinkedIn.
Today we're looking at how to get relatable on social media. This is Ellie Mae Grady and I'm just going to show you her video first and then we're going to talk about it.
Really want a boyfriend? I want romance. I want to feel special. I want those lovey dovey moments. I want to date again. But the problem is I can't. Like, I cannot open myself up to another person. And I keep trying and trying, but every single time it's like my mind and my body physically won't let me because I live in such peace right now. Okay, Nobody is in my life, so I'm in peace. Whereas every single time I have had a relationship or dated, it's been so disruptive to my mental health, to my physical health that I can't allow myself to do it. And I'm genuinely scared that I'm going to end up alone forever purely because I will not let anyone in. But it's so hard when you've been hurt so much in the past and I, I just don't know how to get past it. Like, you know, like I'm happy but I'm ready. I'm ready to have someone else in my life, but also I'm not, I don't know. I'm sure lots of people can relate, but.
So as you can see here, she's, what she's doing is she's bringing together, I guess, you know, the most relatable thing in the world, which is a breakup, is that kind of, you know, single being on your own. I think that anybody can identify with that and most people would maybe want to tag someone in. And as you can see, she's had 5,000 likes, 923 comments and 111 shares, which shows you that that is the most relatable content in the world. So if I was any other business, one of the things that I'd want to do is to go in there and kind of maybe comment on it. It might be to tag in someone, it may be to tag in, you know, of friend, something like that. But ultimately any business can do something like this. It's all about just showing your human side and being relatable. Now if I was her, one things that I'd want to do is maybe come up with some new content for the week. So I would go in and in the content calendar you can go in and then you can create a brand new post. So for example, it might be World Wellbeing week and you can use the new AI tool to actually create a post for it. So as you can see here, I'm so excited for World Wellbeing Week. And this was all written by AI. And you can change it to being Instagram or Facebook or Twitter or maybe on LinkedIn, for example. And for her, she might want to add in some emojis, Or she might want to add in something else. She might want to say something like, it is world, well, being weak. And here she can change the tone. So she might want that to be funny. There you go. Which means it's time to focus on taking care of yourself. Make sure to get plenty of breasts, eat healthy foods, example. There you go. And then what she might want to do is add in some emojis. She might want to change it into being maybe a little bit more professional, for example, but it just means that she can create content at the drop of a hat, really, really quickly and then let her get back to doing what she does best. Now, as always, if you've got any questions at all, click on the little blue button. We love to help you.
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