A First Direct Arena post about Strictly dancers sparked engagement by asking followers to name their favorite, using hashtags, and linking to tickets. The speaker shows how any business can copy this: ask for opinions on popular culture, tag properly, and direct people to buy.
Chapters
Today we're looking at how to create content that gets people engaging. This is a concert venue first direct arena. As you can see, their goal with social media is to try and get people from social media to then go and book tickets to go and see their shows. Now what I love about this, this post here is very different from the other ones. The other ones are all kind of, you know, like these are like these are the actual shows and you. They're basically talking about them and trying to get them interested. What is this? I actually really like because what they've done is it's a really creative way to boost engagement. They want people to actually talk. So talking about an extremely popular show and asking for followers opinions encourages them to like tag and comment. And that's something that any business can do. So as you can see, they've got the Strictly people in the background. Then they've got your favorite ever Strictly celeb dancer was. And then they're saying obviously the tickets are available on their website. They've used the right hashtags that people, people are obviously getting engaged and it's just such a clever idea. So whether you are, you know, whether it's a concert venue or to be honest, anyone can do that. You know, most people watch Strictly at some point in their lives or may not be Strictly. It might be another popular program, but people love to give opinions. So ask, ask, ask.