First Direct Arena boosts ticket sales by asking followers to name their favorite Strictly dancer, then tracking which posts perform best against other UK venues. Opinion questions on popular shows drive likes and comments, and a dashboard shows what hashtags and ad spend actually work.
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Today we're looking at how to create content that gets people engaging. This is a concert venue first direct arena. As you can see, their goal with social media is to try and get people from social media to then go and book tickets to go and see their shows. Now what I love about this, this post here is very different from the other ones. The other ones are all kind of, you know, like these are like these are the actual shows and you, they're basically talking about them and trying to get them interested. What is this? I actually really like because what they've done is it's a really creative way to boost engagement. They want people to actually talk. So talking about an extremely popular show and asking for followers opinions encourages them to like tag and comment and that's something that any business can do. So as you can see they've got the Strictly people in the background and they've got your favorite ever Strictly celeb dancer was and then they're saying obviously the tickets are available on their website. They've used the right hashtags that people, people are obviously getting engaged and it's just such a clever idea. So whether you are, you know, whether it's a concert venue or to be honest, anyone can do that. You know, most people watch Strictly at some point in their lives or may not be Strictly. It might be another popular program but people love to give opinions. So ask, ask, ask. Now if I was these guys I would want to know if social media is working for me and get a bit of an overview. So I would go to maybe and go to my dashboard and then within that you would have their best post on the left hand side and then they can compare themselves with quite literally other concert venue across the UK and what they can start to do is sort of understand, contrast and compare and what's working for the other venue versus them. Then they can start to go into their stats, compare their stats with the competitor stats, understand things like hashtags, what hashtags are working for them versus the competitor. They can even look at things like ad spend. They can look at everything. Now as always, if you've got any questions at all, click on the little blue button. We love to help.
