Polly Barnfield breaks down how Shrewsbury Academy got engagement on a Facebook post about equine-assisted learning. Use an excited tone with emojis, tag relevant organisations, add location hashtags like #Shrewsbury, include a clear call-to-action, and manage comments through a unified dashboard.
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Today we're looking at how to use social media to create engagement around an announcement. Now, as you can see, this post has lots and lots of engagement and here's why. This is Shrewsbury Academy and what they've done here is they've used Facebook to do an announcement that they are running some equine assisted learning and wellbeing sessions for students at Shrewsbury Academy. They then go on to, to explain that they're running a number of sessions for schools across the Trust. And they've tagged in the Trust, which obviously then the schools that are all linked to the trust and they're explaining that people found it really, really helpful. They're saying they're really excited, they're using emojis, which makes it just much more relatable. And then they're saying, have a read of the introductory letter from Michelle below, which is here, which is what the, you know, the image is. And then they're asking people to check out the link to find out a little bit more. So this is all things. It's all about announcing a brand new type of, you know, learning, I guess, and that brings engagement through excitement. So because they sound excited, it makes you so, it makes you feel excited. So I guess the image alone wouldn't be enough. It really is about the tone. So make sure when you are thinking about your social media, if you are doing any announcements, do this, make it exciting. Also equally make sure that you're tagging in anyone relevant, like these guys have, and then also ask people to do a thing, AKA a call to action. So here they're asking them to go to the website to learn more and they've used some really amazing hashtags as well, such as Shrewsbury, Shropshire, Shropshire School, because these are again, hashtags that people are going to be following or engaging with if they're looking for people like the Shrewsbury Academy. Now, if I was these guys, one of the things I'd want to do is make sure that I was on top of anybody sort of commenting back to me, for example, off the back of that post, especially if I'd done multiple ones. And one of the things you get, one of the ways you can do that is through maybe. So you go into your dashboard and here you can see your comment section. So this is the number of people that have commented on your post in the last seven days. And they can literally go in here and they can go in, and then they can start actually clicking in and engaging with those comments directly. And that would be across all their social media channels and they can manage them all in one place, which just makes life a little bit easier. So us. The dashboard is amazing for doing other things, like, you know, comparing. It's an amazing, amazing comparison tool. It's also really functional tool as well, because there you go, you just start to, like, reply. You can assign it to someone else and you can skip it, but they're all here at the. At your fingertips now, as always, if you've got any questions at all, click on the little blue button. We love to help.
