A furniture company uses sneak-preview posts from a Paris design trip to create anticipation for new pieces. The strategy relies on monitoring engagement metrics, comparing performance against competitors, and responding to followers to build excitement around upcoming collections.
Chapters
Today we're looking at how to create fear of missing out through social media. This is John Dick and Sun limited and it's a family business that's been running for many, many years. And they've got an amazing showroom of absolutely stunning furniture, as you can see here. And what they do quite a lot is showcase some of the beautiful pieces that they have. And they show them obviously in the home and then and within the showroom. But these posts are a little bit different. So what I want to do was look at. They went on a trip to France, they went to design week in Paris, and this was to pick up some new pieces for their store. So as you can see, they've done two posts and this is the first one is them giving a little bit of inspiration, you know, a sneak preview even, rather than inspiration. So it kind of shows the gorgeous pieces that they've been looking at to get people excited. And then the next day they said, au revoir. Paris has been a blast. We've found some fantastic new collections for the showroom and then put again the. The name of the showroom arriving in the spring will keep you posted. So the idea is that this is to entice you to want to watch out for when you know these gorgeous pieces were going to be arriving in store to get people excited about it. So it not only shows off their trip to Paris with a kind of preview of the items that they're going to be stocking, it gives you more of a feel to their store and it creates intrigue. And. And because it gives intrigue, it then entices you down to kind of be excited about what's coming in the future and to get you excited about this stuff. So that kind of fear of missing out, you know, you want to be there, you want to get there, you want to see what's going to happen. So it's that intrigue and feed of missing out. Now, if I was John Dickens son, I would want to be looking at my dashboard to understand a bit more about how my social media was performing for me. So I would go to maybe and I in. They can obviously look at all their content. They can schedule it in, they can look at any comments, they can respond back, they can look at mentions and engagement. But ideally, really what they want to be doing is looking at their content versus, say, another, you know, independent furniture business. Or it might be, I don't know, an interior designer or someone, I guess, you know, that they can learn from or someone that they want to watch and what happens there is is that they'll get their post on the left hand side, you know, their best performing post. And then on the right hand side, it would be, you know, the either the competitor or the one that they want to get some inspiration from. And then as they go through, they start to really dig in to what's working and what's not for their social media. They can even start to learn, you know, that what hashtags do they use versus what hashtags do we use to see if they're maybe missing a trick. There's just so many things that they can do as part of this just to make sure that they know that social media is actually working for them. Now, as always, if you've got any questions, click on the little blue button. We'd love to help.
