How to create fear of missing out on social media

Foreign. Today we're looking at how to create fear of missing out on social media. And this is Karena Yoga. They're based in Kingston Hull and what I love is that, you know, they show they're really gorgeous, you know, like, and through really gorgeous images, little videos and things like that, the kind of experience you would get if you attended one of their yoga sessions. Now this one in particular really liked because it's all about that fear missing out. So the great image shows us what you know, the yoga studio was set up like pre the workshop and then the actual caption explains, you know, this afternoon's face Yoga and relaxation workshop is a lovely, peaceful way to spend the week, a weekend afternoon. And our next workshop will take place on Sunday 2nd April. Bookings now open. So what that does is it tells us what's happened. It entices us by showing us that there's only a certain amount of spaces there. So I guess that kind of gives that feat of missing out without really shoving it, you know, in your face or anything like that. It tells you, you know that when the next session is and then includes a clear link for ease of booking in future so you're not going to have to go looking for it. So this is a post that not only encourages you to book but also, you know, that encourages people who have, you know, who did maybe take part in it to actually talk about it. So here you've got someone who's already written back saying that they thoroughly enjoyed it and they'd recommend it to anyone and then she's done the great thing which is actually responding back to comments now. So I think any business could learn from this. It's all about making sure that you are giving that feed of missing out, that kind of idea that there's only limited amount of space but without, I guess, you know, being super salesy. Now if I was Karina Yoga, I would want to be engaging as much as I can within my local area because one of the great things about, about being in your local, being in your local area is that you can, you know, the more that you engage within businesses within your local area, the more that you know. So if you're engaging with a local cafe, local bar, the likelihood is they might still be interested in yoga or they might know someone that's interested in yoga. So when you go to the maybe platform you go to engagement and go to engage and then you click on location. So here I've already put in Kingston Upon Hull and then what you'll find here are all the businesses that are getting any kind of engagement within that area and then what you'll see is, you know, so say, there you go. You could say, I don't know, Hull Vineyard, you've got Scribes Workwear. Now, if local people are engaging within these posts, by the yoga teacher, for example, engaging in these posts, she is suddenly going to have a little digital sign post back to her, attract new people, perhaps new business opportunities as well. Now, as always, if you've got any questions, click on the little blue button. We love to help.