Polly Barnfield shows how to drive ticket sales using FOMO on social media. Post high-quality photos and videos from past festivals to show what people missed, then publish next year's schedule so they know exactly what's coming. Nostalgia plus clarity creates urgency.
Chapters
Today we're looking at how to create FOMO on social media. Now, FOMO means fear of missing out. And what you want to do is to drive people to your event. And the best way of doing that is to, is to create that kind of fear of missing out or to show people what they might be missing if they do not buy tickets. So this is the new Ford is Fairy festival. And what they want to do is to obviously get people to buy tickets to their next festival. And what they've done really, really well is to show what some of the previous festivals look like. So here you can see it's lots of gorgeous pictures. You can see they've done lots of galleries, they even did a little live talking about the previous events. They have shown, I guess what, you know, some of the workshops look like. But basically it's a really niche festival and what they've got to do is they've got to show what the previous ones look like in order to entice you to want to book tickets to the next one. So they focus on. And then the other thing that they do is then follow that up with the, the sort of the running order, if you like, of what's actually physically happening on the weekend of the festival this time around. So I guess you're drawn in by the previous photos and then you're more enticed to book by the follow up of oh, actually this is what we're doing this time. So it's a really good way of creating that sort of fear of missing out that excitement and drawing people to actually book.
