A Scottish cinema chain boosted engagement by posting a video of January film releases with a "January blues" hook, asking viewers to tag friends they'd want to see movies with. The tactic works for any business: give people something visual and a reason to tag someone.
Chapters
Foreign. Taggable content to drive football. Now, this is the od, which obviously is a national brand. However, what they've done is they have. This is the cinema and Air, which is up in Scotland. And what they've done is they've created a little sort of video, if you like, or a little graphic that's turned into a video. And they're talking about how the gloomy weather forecast and those January blues. We've got some testic films to shine a silver light and silver screen light into your lives. So this is all about providing inspiration with the idea that you would want to tag in some friends that you might want to go and see some of these films with. So here, if you take a little look, it is literally just, you know, some little, you know, little graphics, if you like, that have all been flipped around. And it is. It's to kind of. Kind of create that sort of want. Want to tag in a friend that kind of, you know, I must tag in a friend that wants to see Amanda Gold OT or wants to see Megan or wants to see Empire of the Light. And I guess, you know, any business could do this. Whether it was, you know, whether it was a cinema or whether it was a theater or whether it was, you know, I don't know, a show that you've got coming up, something like that. It could literally be, you know, you've got your gym and you've got a bunch of different classes. It's just a really good way of creating something that creates intrigue and it shows all the different movies that they've got going on in January. And it just encourages people to, like, comment and tag friends that they actually want to see something with. Just kind of tapping into. Through the comments. Comment. The content is tagging, I guess, where people are now, kind of tapping into people. It's giving you a little bit more inspiration by actually giving you the link. And then actually you've got the little video as well, which just provides that inspiration.
