Polly Barnfield, OBECEO, Maybe* · Maybe* - Infrastructure for AI Agents That Get Work Done

How to drive more reach and engagement with multiple posts

Name: How to drive more reach and engagement with multiple posts
Uploaded: 2023-10-25T15:02:02+00:00
Duration: 1 min 49 s
Channel: Polly Barnfield, OBE
Description: In this instructional video, the presenter explains a Facebook posting strategy that leverages multiple updates to boost reach and engagement. Using All…

25 Oct 2023 · 2 min

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1:49

In this instructional video, the presenter explains a Facebook posting strategy that leverages multiple updates to boost reach and engagement. Using All Saints Catholic School's central London mini‑marathon as a concrete case study, she walks through three key posts – a pre‑event start‑line post, a mid‑event update highlighting the 46 runners and winners, and a finish‑line/medal post celebrating participants. She argues that posting at each stage triggers alerts to followers, increases excitement, and generates higher engagement metrics, which in turn signals Facebook’s algorithm to distribute the content to a broader audience. The video emphasizes that more frequent, timely posts keep the audience engaged and help the platform prioritize the content for wider visibility.

Chapters

Today we're looking at how you can create more reach and engagement on Facebook by posting multiple posts. This is All Saints Catholic School and they decided to get together and go along to do a mini marathon and in central London. So they did a series of multiple posts to promote this. So the idea would be that it was right at the beginning. So this is them in the beginning and it's showing team PES already at the start line for the mini marathon this weekend in central London. So it's showing the team here. You've got the kids, you've got everybody all excited. This was, I guess, you know, the sort of first main pose and then you've got the next one. So this is. We had all 40. We had 46 All Saints Catholic School runners who completed the 2.6 kilometer race. There is telling you who won, which was Lewis in year 10, Patrick in year eight, Barney in year seven came fifth. We're so proud of everybody and it's everyone showing their medals. So it just shows you the power of, of posting more than once. Because you post at the beginning, everybody that's following and anyone that's connected to you on, on Facebook will get the alert, make you excited, want to go in and see it. Especially if you've got your kids there and you're not able to attend, then you've got the. Then you've got the finish line. So. And again, you're going to get. Generate extra reach, extra engagement. And because you're posting, more people are already on there, they're engaged, which makes Facebook obviously likes it and then makes them want to push it out to more people.