Polly Barnfield, OBE, breaks down how Limitless Travel sells holidays by posting candid photos of real guests and carers instead of polished marketing shots. Authentic, human-focused content drives engagement and creates emotional connections that actually work better than professional imagery.
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Today, we're looking at how to get personal on social media. This is limitless travel. And as you can see here, they provide amazing holidays tours and accommodation for, for people living with various disabilities. And what they've done here is they've shown the. They've shown the, like, lots of things, you know, they'll show off, like, the locations and things like that. But what I love here is that this is them. So this is, you know, their first trip of the year. So they've done a trip over to Lanzarote, and what they've shown is all of the people who have gone away on the holiday. So it'll be a mix of people and carers and things like that. So there'll be a mix there and everything's all organized for them. And it's all about guests taking the stretch. You know, the. In the caption of take the stress out of traveling abroad, book the holiday of your dreams. Thank you, Lanzarote. We'll be back. But it's a beautiful post because I guess it really shows you, you know, like, how much fun the people there have had. As you can see, everyone's smiling and happy. You can see that everyone's enjoyed it. And really, you know, she looks so relaxed there, doesn't she? So actually putting it into, like a little carousel, I think really shows you. And there's nothing that's going to sell a holiday more than showing, you know, happy people smiling at the beach. And as you can see, it is, you know, they're, they're, they're, I guess, you know, it's, it's the personal photos as opposed to getting, like, lots of professional photos done. And I think that's what's going to sell a holiday, isn't it? Like this one. This looks fabulous. So I think from my perspective, any business can learn from this. It's about actually showing, you know, like, that human side of your business and that personal connection. So this is obviously, you know, them organizing the holiday, creating the, creating the holiday for people and then actually taking them and then, you know, documenting it a little bit. So as you can see, people have commented here saying, I'll travel with you again. I was very impressed. I just need to save up some more pennies. So things like that, it's just about, you know, you don't have to always invest in, you know, I don't know, like, super professional photos and things. It doesn't all have to be about, you know, that kind of, that kind of Instagram style. Actually, sometimes the most personal thing you can do. And the most, the best way of connecting with people is to actually show, you know, like, the real photos behind your. Behind your business.
