Polly Barnfield breaks down a Kings Court School Facebook post about a Year 2 taster morning, showing what works and what doesn't. She recommends converting it to a Facebook event for RSVPs, using location targeting to reach nearby businesses, and getting those businesses to share the post to expand reach.
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Foreign. Well, on social media, this is Kings Court School. They're based in Waterlooville and they're an independent day school and nursery. And what they use Facebook for is to be informative for existing parents, but also it is for people who are prospective parents, people that are interested in coming. They will go on there and it's on almost like a little shop window, if you like. They use it to basically give information, to let people know what's coming up. So here, one of the things that they did, which drove a lot more shares than some of the other posts, was they did an announcement where it says, we've got a taster morning for year two children to experience being a junior on Friday. So it gives you all the information that you need. So it's a taster morning. It's for year two, tells me when it was, it tells me the time, explains how it works. It's preparing children for entry into the leading senior schools. Year three being an ideal entry point. It's explaining what they want you to do off the back of it, to book or find out more, contact the team. And then it gives me all of the information that I need in order to do that. So you've got the phone number, you've got the email address there, and then you even got the website as well to book it. So you've literally got no way of, I guess, missing what they want you to do. And of course, what's attracted you to in the beginning is this really cute picture. It's obviously highly branded, which it should be because that's what all their images look like. But again, even the image has all of the information on it as well. Now, ways of making this even, I guess, more, I guess strong or even stronger might have been to turn it into an event on their Facebook page so that people could like and say that they're going and share it. But honestly, it's a really, really good post and it's a really good way of just making sure that you get all of the information, not just in the image, but in the. In the captions as well. Now, if I was these guys, one of the things I'd want to do is to engage within my location, which basically means that I can engage with lots of other businesses in my location who are much more likely to go back and share my posts as well. So I would go to. Maybe I would go to engagement Engage. And then you go into locations, you pop them in, and then here is all of their businesses that are getting decent engagement on social media. So here there's one Coop craft, so it's saying a table of four up for grab. So basically, you know, this is. If anybody locally is going to, you know, it's a little Eurovision brunch that. That could be a lot of the parents that actually go along to, you know, go along to that. They're much more likely to then be interested in, I guess the school. Again, here with the. With fashion, you've got a social club, you've got a wholesaler, you've got the Wild Trout Trust. So they're all getting engagement on social media. So all I would do is I would like, I would comment here, I would engage with them. And again, it just leads anybody who's watching this, it leads them back to Kings Court School. Now, as always, if you've got any questions at all, click on the little blue button. We love to help.
