Annette Co. uses Instagram carousel posts with templates and walkthrough videos to solve business problems like calculating break-even points. She pairs this with hashtags and engagement in relevant groups to reach beyond her local area and attract new clients.
Chapters
Foreign.
Today, we're looking at how to give top tips to add value on social media. This is Annette Co. And they use their Instagram very much as a little short window into what they do. And one of the best ways of doing that is they give some clear, concise tips, hitting home on an issue, I guess, that businesses genuinely really worry about on a daily basis. So here the image is, what's your business? True break even point. So it's, you know, something that not everybody, I guess, would be able to, would be able to say straight away. It's something that they worry about. And then as you go through the carousel, you can see all of the different things that she's created, a template so that you can figure out. You can also. There's also a little video there that walks you through it. So I guess it is a common problem. It's how to fix it and then there's a clear call to action telling you what to do and where to do it. Now, on Instagram, she can actually leave an actual link. So there's no embedded link, but what you can do is you can obviously copy and paste that. So, yes, it's a really good way of somebody adding value, basically showing you how she can make your business, I guess, you know, more safe and more profitable. So it shows off her expertise without actually selling. So it's really, really clever. It's a great way of doing it. And again, amazing hashtags as well here. Now, if I was her, one of the things I'd want to do is try and maybe have a look at other businesses that I could engage with on a regular basis. One of the best ways of doing that is actually go into going into engagement, going to engage and then within there, I've looked at public groups now here I can, I can decide to engage with councils, I can engage with food and drinks, I can engage with. With marketing agencies, I can look at all these different ones, basically, I add them into my feed and then I can start to comment, start to like. And it means that if I'm UK wide, then I'm not limited to a location, I can start to engage with all of them and then they are more likely to engage back with me and anyone engaging with them on, say, Instagram is much more likely to see me come in their feed as well. So it just means that they expand their reach and you might start generating more business clients as well. Now, as always, if you've got any questions at all, click on the little blue button. We love to help.
