TFA UK introduced new hires Aaron and Archie on Instagram with custom cartoon portraits by illustrator Susan, hoodies, and clear descriptions of their roles in SEO and web development. The post credits the illustrator and uses location and role-based hashtags to boost discoverability.
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Foreign. Today we're looking at how to introduce the team in an engaging way on social media. This is TFA UK and they are a marketing agency and they obviously use Instagram as a, as a sort of window into their business to kind of show what they can do. So they talk about, you know, what their customers are doing, but obviously the other thing they want to do is talk about their team. And this is really interesting. It's such a good way of doing this. So this is a post. It's a kind of bold yet brief sort of image that shows we are growing. So it makes you want to click on it. So it's a carousel. And they want to introduce Aaron and Archie. So it's the two newest members of the team and what they've done is they've stuck with their branding style and they've done a little cartoon style drawing of Aaron, who's a digital marketing executive. And then they've done the exact same with Archie, the web developer. And again, it shows them, you know, that even just like in their hoodies and stuff and you know, just kind of as, as they would be, I imagine, if you actually met them face to place. So it gives a real sort of personal aspect and it shows the effort that they've gone into to actually draw them as well. And then as you can see in the caption, meet Aaron and Archie, the newest members. And it's explaining what each of them does. So it's explaining that Aaron creates on page and technical SEO and Archie is the web developer. And then they've just explained in why they've become part of the agency. And these are the epic portraits created by illustrator Susan. So I really, really like it because they're sort of, you know, they're giving, I guess, a bit of kudos to Susan and it would be great if they'd even tagged her in if she wanted. Course. And then with Aaron and Archie, it just gives them like a real welcome to the team. Straight away they feel like, you know, they're all part of the, the little family, I guess. And also excellent hashtags as well because they've done the hashtags that are based in the location and then also based around what they actually do. So that's naturally what people are going to be looking for.
