In this instructional video, the presenter explains how hospitality venues like Pendley Manor can showcase their property by repurposing local, user‑generated photography. Photographers who capture events such as weddings are tagged and credited, and the images are reused across the venue’s Instagram and Facebook accounts to highlight the venue’s appeal and drive specific bookings (e.g., afternoon tea, Mother’s Day). The speaker stresses the importance of tagging the correct social‑media accounts for each platform and giving proper photo credit. He then walks through using the platform’s Insight Summary to quickly gauge performance—followers, post count, total engagements, and daily engagement rates. By identifying the venue’s best‑performing post, the presenter shows how to create a content plan that replicates successful themes, thereby increasing engagement and bookings. The video ends with a call‑to‑action to click a help button for further questions.
Chapters
Today we're looking at how to show off your place using local photography. Now this is Penley Manor and they are a country retreat used for leisure breaks but also used for things like weddings and conferences. And they're based in Tring and as you can see here, they need a lot of photography because ideally, you know, they need to really show off their place to at their best if they're going to attract, you know, big bookings like a wedding or a conference or indeed if you want to go and stay there. And what they've done here is they've used local photographers. So it's people I guess who have come in to take pictures for maybe an event, maybe a wedding and they have then tagged in Pendley manner into the photo and then they have just repurposed it and reused the content. So what I love is that they can really use, I guess it's almost like user generated content, isn't it? You know, they can really use local photography, local people who have taken, you know, stunning, stunning pictures and to show off, you know, like how stunning the place is. And of course they give photo credit as well. I would have actually tried to tag them in if there was a way of doing it and it might have been that what they've done is tried to do that on Instagram and then it's not come over into Facebook. So if you are tagging, you've got to make sure that you are tagging in the right Facebook account and the right Instagram account because they're not always the same. But it's really good because you're using the image, you are crediting the photographer and then you're driving people to want to book say an afternoon tea or again here the same you might want to attract people to come down and just look at the grounds and then here they're going to going to do the same thing to attract people to book a Mother's Day. So this for me is all about showing off your place using local photography. Now if I was these guys, one of the things that I'd want to be doing is to make sure that I understand how social media is performing for me very quickly. So I would go to maybe go to Insight Summary and then this here wouldn't be maybe tech, this would be their business. And then here you would see how many followers they've got, the number of posts, the number of engagements that they've got across them and they can even go as granular as how many engagements they're getting per day. So if you know that you're posting, I don't know, eight times a day, and you're getting, I don't know, four engagements per day, then it's kind of going, you know, actually, is that enough? Is it not enough? What do we want to do to increase that? What can we do to make. Make more engagement? And then one of the best ways of then using these and then turning it into a plan is to then look at then what your best post was, and you can view what your best post was and go, right, okay, well, actually, most of the engagement is coming from that. Brilliant. I will create more of that content now. As always, if you've got any questions, click on the little blue button. We love to help.
