How to show team spirit through your social media

In this short video, presenter Polly Barnfield (OBE) explains how Balfour Beatty leverages Instagram to demonstrate team spirit. The company posted a carousel featuring three female employees who were honored at an industry awards ceremony. The post details each employee’s contributions, includes celebratory images, and tags the awards event. The presenter highlights how the visual showcase creates pride among staff, generates positive comments from other businesses, and signals that Balfour Beatty is a progressive employer that values diversity. By publicly celebrating its workforce, the company strengthens its brand reputation, encourages engagement from the public and industry peers, and reinforces the idea that people buy from people they trust and relate to.









