Castle Water sponsored a 54-mile charity walk for soldiers, with employee Kevin McIntyre completing the route and placing 35th. Showing your people doing the work, not just writing checks, is what makes a brand human on social media.
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Today we're looking at how to show the people behind the business on social media. This is Castle Water official and they provide things like water stations etc for various events as well as for corporate businesses and all around the world. And we of the things that they have done here is they have provided a sort of sponsorship package for the catering for the Soldiers charity. And it Sundays for the fifth year running, the sponsor of this event, they provided the fresh drinking water stations on the 54 mile route. And this shows that they also provided the water as well for the showers. But what they've done here is they've gone into detail about how Kevin McIntyre, who's the person in this picture here, how he actually took part in doing the 54 mil routes, which is incredible. He said he actually raised some money and it shows that he did it in the best time, which means that he's also done it before and he came in 35th place. So this isn't some faceless company. This is a company that's actually saying not only do we sponsor by providing X and Y, we actually take part and we raise money as part of it. So there's multiple facets to this and I think what's really, really good is it's, it's about showing the people behind the sponsorship. So a lot of the time it's easy for companies just to throw money at something. This isn't, this is actually providing something that is relevant to what the company is all about and what it stands for. And equally it is about showing the people behind the business actually physically getting involved and equally raising money as well.
