In this video, the presenter explains how businesses can demonstrate a caring culture on social media to build trust with customers, using Perkbox’s employee‑recognition reel as a concrete example. Perkbox, a provider of employee perks, created a short video showing an employee receiving a compliment through their app, walking around visibly happy, and highlighting the company’s culture of daily recognition and an Employee Appreciation Day campaign. The presenter argues that showcasing such moments signals that the company values its staff, which in turn reassures client businesses that they are partnering with a supportive employer. He also recommends using social‑listening and insight tools to monitor the performance of this type of content and to replicate the approach for other brands seeking to convey a caring workplace culture.
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Today we're looking at how to show your caring site and how that builds trust on social media. This is Perkbox and they literally provide perks to help keep employees in work, keep happy employees. And then obviously what they want to do is connect with customers. Their customers are businesses and so they need to show that they're a business that values an employee. So let's take a look at it. As you can see here, what she's doing is she gets a compliment at work and this is her just absolutely loving it. This is her walking around absolutely living her best life, just having a great time. And then it just says here that extra spring in your step when you feel appreciated being recognized at work should be an everyday thing as part of par box. It's ingrained in our culture, etc. So basically what they're doing is they're showing they care about their, they care about their staff, their and you should care about your staff because this is how they would feel. And this is also how it works. You've been recognized for something great at work. This is how it feels. So it's a really funny thing, but it's really all about showing value, showing trust, showing how their actual program works as well. And it's just a really, really clever way of I guess demonstrating how good they are at what they do. Now if I was these guys, one of the things I'd want to do is understand how social media is working for me. So I would go into the maybe platform and I've gone to listening and insight somebody and as you can see, they put a of effort into social media. So here what you can do is you can see the level. Have to delete that. It's fine, I'm going to delete it Right today we're looking at how you can show your caring side and how that builds trust on social media. Looking at Perkbox now, they actually provide employee perks for companies who want to retain employees, retain happy employees. And it's really all about making sure that you've got a happy team underneath you, which obviously makes your business work harder. Now as a business that does this, obviously you want to show that you've got a happy team. So what I would do is do exactly what these guys have done. Let's take a look at it. They have created a little reel and it is about them getting a compliment at work and it's actually done through their app which gives you actual compliments here, see recognition. And then as you can can see here it is when you get a compliment at work, and then she's just walking about, super happy and having a great time. Now here it says that extra spring in your step when you feel appreciated. So that is enough to then relate back to the actual video itself. And talking about how feeling recognize at work and it's not an everyday thing and it's ingrained in the culture. They recognize. We challenge ourselves to recognize three people across the organis organization and pass it on. Here's your reminder to tell someone that you think that Amazing. Happy Employee Appreciation Day. So again, they did this for Employee Appreciation Day, which is a national campaign, so they've leveraged that. But ultimately, what they're doing is they're showing that they are living. They're living what they do. And then they're passing on to their employees, which naturally pass it on to everybody else.
