Polly Barnfield, OBECEO, Maybe* · Maybe* - Infrastructure for AI Agents That Get Work Done

How to use branding on images to capture attention

Name: How to use branding on images to capture attention
Uploaded: 2023-10-25T13:17:05+00:00
Duration: 1 min 48 s
Channel: Polly Barnfield, OBE
Description: In this video, Polly Barnfield, OBE, analyses the social‑media imagery used by BE Livery, a nationwide 30‑ to 90‑minute grocery delivery service, to…

25 Oct 2023 · 2 min

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1:48

In this video, Polly Barnfield, OBE, analyses the social‑media imagery used by BE Livery, a nationwide 30‑ to 90‑minute grocery delivery service, to illustrate how simple, highly‑branded visuals can capture audience attention and drive clicks. She walks through a specific post that combines a relatable “running low” scenario, bold text overlays, food emojis, and the company’s logo to create a tongue‑in‑cheek, eye‑catching graphic. Barnfield explains why each element works – the emotional cue of an empty fridge, the clear benefit statement (“stock up your fridge in under an hour”), and a subtle call‑to‑action. She then shows how any small business can replicate this approach using basic tools like Canva, adding text, logos, and branding consistently across posts to build recognisability and encourage engagement.

Chapters

Foreign. To capture attention. This is BE Livery and they are a nationwide 30 to 90 minute grocery grocery delivery service. And as you can see, they are very, very much all over social media. They're always posting very super branded images. Now one of the ones that I really liked here was actually this one. So this was we'll be there in a jiffy, as you can see here. And this is all about running low. We can stock up your fridge in under an hour. And then they've got like the little kind of food emojis here, as you can see. And it says that they are a nationwide grocery delivery company. So they're very much captured your attention with that. We will be there in a jiffy. The image captures your attention because you can very much see, I guess you know, that the lady's run out of food, she looks very upset about it and it's, you know, kind of tongue in cheek funny. And then the B obviously matches the branding. So that's something that anybody can do. You can literally go into something like Canva or any other kind of, you know, like photo editing app and then you can just overlay the image with some text and add in your logo. But it's just, it's a really good way of making sure that you know, you're kind of subtly getting your branding in there. And so people start to recognize it. And as you saw from the rest of their Facebook, they do this a lot. And then you've got the running low. We can stock up your fridge in under an hour. And then they've got the, the link there as well. So very much telling you, I guess, capturing your attention with, you know, the nice branded image. And then they're telling you exactly what they can do. And then they're basically giving you a call to action, which is click on here without actually seeing it. So I just think it's a really, really strong way of capturing people's attention with something that's quite branded but actually really super simple that any business can do.