Polly Barnfield, OBECEO, Maybe* · Maybe* - Infrastructure for AI Agents That Get Work Done

How to use customer imagery to inspire bookings

Name: How to use customer imagery to inspire bookings
Uploaded: 2023-10-25T13:01:27+00:00
Duration: 1 min 42 s
Channel: Polly Barnfield, OBE
Description: In this segment, the presenter explains how wedding florists can boost bookings by showcasing real customer images on Instagram. Using the example of…

25 Oct 2023 · 2 min

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1:42

In this segment, the presenter explains how wedding florists can boost bookings by showcasing real customer images on Instagram. Using the example of Katie Rose Florist, she describes posting photos of a bride’s bouquet taken at the wedding venue, tagging the couple, venue, and photographer, and highlighting the overall experience. This collaborative approach creates visual proof that helps prospective clients imagine their own wedding, increases engagement, and drives more inquiries. The speaker emphasizes the importance of working closely with venues and photographers to share and tag content, and notes the positive responses from the featured couple and audience as evidence of the strategy’s effectiveness.

Chapters

Foreign. Help your customers visualize the experience that they will get from you through social media. So this is Katie Rose florist, and she does some absolutely stunning bouquets. And she used Instagram very much to kind of showcase what she does. And one of the great things that she did was actually using someone else's, basically their end product. So the wedding flowers in action, if you like. This is the happy couple here, and she is showing the stunning flowers and all their glory and see how beautiful they look. And obviously how stunning the bride looks. It shows it at the venue, so it's in all the different places that really shows off the bouquet, the flowers, the buttonholes, all that kind of thing to show, I guess, you know, like what kind of experience you would get if you were to get married with a bouquet like that. So it helps you visualize what you would want for your own wedding, and it boosts the amount of people who may actually use them for their own wedding and by actually showing them in this light. So that is all about working closely with the venues, working closely with the photographers, making sure that, you know, you know, swapping details and you're tagging in. And that's exactly what they've done. So they've said, you know, our wonderful bride and groom, Eleanor and Reese at the lovely. And then the. The venue, which they've tagged in, and then they've also tagged in the photographer as well. And then, as you can see, everybody's responded by people love it. And as you can see, the. The. The husband and wife have also written back saying, you're amazing. Thank you so much as well. So it's just really, really beautiful. And it really shows, I guess, you know, what kind of experience people could get if they went for it.