Polly Barnfield shows local businesses how to use recognizable landmarks like the horse statue on Ealing Broadway to spark nostalgia and engagement on social media. Feature the landmark in posts with questions like "How many Christmases have you walked down this high street?" to get locals commenting and driving traffic back to your shop.
Chapters
Hi there. Today we're going to look at how you can use landmarks in your place to get people engaged on social media. This is Ealing Broadway and although this was posted right about the festive season, this is something that any business can do any time of the year. Now what they did was they posted to try and remind people to come shopping for last minute items. And whilst yes, it's a really festive photo, the great thing about it is it's about the high street and it shows, shows you the iconic horse or the statue of the horse in the background. Anyone from Ealing will likely interact with this post because they've got fond memories of this statue. And I think no matter which city or town you're from, everyone's got something like that, whether it's a park or a monument or fountain or it might even be the local shopping centre, it might be some gardens or something like that, but everyone's got something in a place that really shows off, I guess, you know, the. It gives you a little bit of nostalgia and it makes you take a little walk down memory lane. Plus of course it directly signposts people back to you. So what this is about is, yes, it's reminding people to shop, but they're doing it in a way that invokes memory and discussion which is all based around the high street, the statue and something, as I said, that could be done at any time of year to make sure that when you are talking about something like this, you know, which is really simple, you know, we're open from nine to six today and so this was, you know, obviously for very last minute shopping, make sure that you do think about, you know, what you can do to evoke a little bit of that discussion. So I would have added in here, maybe it could have been something about the actual statue. It might have been, you know, how many Christmases have you walked down this high street? It might be, you know, it could be, you know, what have you been buying today? Just anything like that, just to add in a little bit more discussion.
