Polly Barnfield, OBECEO, Maybe* · Maybe* - Infrastructure for AI Agents That Get Work Done

How to use national content to show off your services

Name: How to use national content to show off your services
Uploaded: 2023-10-25T13:37:16+00:00
Duration: 1 min 28 s
Channel: Polly Barnfield, OBE
Description: In this instructional video, the presenter explains how local hospitality businesses, exemplified by Parkview Hotel and Hamilton's restaurant in…

25 Oct 2023 · 1 min

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1:28

In this instructional video, the presenter explains how local hospitality businesses, exemplified by Parkview Hotel and Hamilton's restaurant in Wolverhampton, can harness national campaigns—such as Valentine's Day, Mother's Day, Father's Day, and Easter—to promote their services on social media. By using a holiday-themed image as a visual hook, the business captures attention, then clearly outlines service options (eat‑in, collection, catering for all dietary requirements) and concludes with a strong call‑to‑action encouraging immediate booking. The speaker emphasizes that the holiday serves as a framing device that makes the content more engaging and drives conversions, illustrating a repeatable content‑framing strategy for small businesses.

Chapters

Today we're looking at how you can show off your services using national campaigns. This is a Parkview Hotel, Hamilton's restaurant, and they're based in Wolverhampton, and obviously what they do here is they use social media as a little shop window or a little view or gallery, if you like, into the gorgeous food that they serve in the restaurant. Now, they get much more engagement with this post here, which is actually off the back of Valentine's. Now, you could do this with, literally, Mother's Day, Father's Day, Easter, you know, any of the other kind of big national events or campaigns, if you like. And using Valentine's as a hook, they show us that they're more than just a hotel by telling us what they have an offer for Valentine's in their hotel. But actually it's all about the services. So whilst the, you know, the image hooks you in, they say that they can deliver, they offer a collection service and you can also obviously eat in. And then they give you the detail and they even say the. That they cater for all dietary requirements. And the little bit at the end is obviously, you know, just book now, basically, you know, so contact us now. So it's that little call to action. So it shows us that using Valentine's is the hook. They're able to show all the different ways that you can actually purchase their service. So the image entices you in and then this very much kind of actually drives you to go, actually, there's no excuse I have to just go for it. So, yeah, it's a really, really good way of framing your content.