Polly Barnfield, OBECEO, Maybe* · Maybe* - Infrastructure for AI Agents That Get Work Done

How to use national days to create reel content

Name: How to use national days to create reel content
Uploaded: 2023-10-25T12:53:19+00:00
Duration: 1 min 55 s
Channel: Polly Barnfield, OBE
Description: In this instructional video, the presenter explains how Spruce, a refillable cleaning‑products brand, turned the observance of World Refill Day into a…

25 Oct 2023 · 2 min

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1:55

In this instructional video, the presenter explains how Spruce, a refillable cleaning‑products brand, turned the observance of World Refill Day into a focused Instagram Reel campaign. The reel visually demonstrates the product‑refill process—pouring sachets into a reusable bottle, adding water, and using the cleaner—while the caption includes a limited‑time 15% discount, a clear call‑to‑action, and the #WorldRefillDay hashtag. The speaker highlights how the national‑day hook creates urgency (FOMO), attracts users already following the hashtag, and drives weekend sales, all through a simple, aesthetically pleasing visual style.

Chapters

Today we're looking at how to use National Day to create real content. This is. We are Spruce and they are a refillable cleaning products brand. They use social media very much as a way of connecting with people to show them the value of refilling your products and obviously promoting their own. Now, one of the things that they've done here is use a National Day. So they've used World Refill Day to put on a sale. And what they've done is they've used a reel to show how their products actually work and why you should use them. So here it shows you the products all getting put in. They're put in little sachets, they're put into the refillable bottle, you fill it up with water and then you can start using it. And here it says World Refill day sale. Get 15% off this weekend only. Visit the link in our bio. So it's just such a great idea because if with them it it makes you want to purchase because you know it's only for that weekend. So it's creating that sort of feed of missing out it the weekend itself. Like Worldy Fildy sorry is obviously a hashtag that a lot of people will be using who are interested in refillable products. So it's going to attract new people are following that hashtag to the brand which maybe didn't know them before. And then equally it just gets people, gets people purchasing because every sort of detail of what you need to do is actually there in the caption. Plus, it's just a really lovely reel. There you go. Isn't it? It's just such a lovely reel already natural. It's beautiful in the background and it's really, really simple.