Polly Barnfield, OBECEO, Maybe* · Maybe* - Infrastructure for AI Agents That Get Work Done

How to use photography to promote your venue

Name: How to use photography to promote your venue
Uploaded: 2023-10-25T13:32:22+00:00
Duration: 1 min 43 s
Channel: Polly Barnfield, OBE
Description: In this tutorial, the speaker explains a practical strategy for marketing a wedding venue through Instagram-style social media posts. The core idea is to…

25 Oct 2023 · 2 min

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1:43

In this tutorial, the speaker explains a practical strategy for marketing a wedding venue through Instagram-style social media posts. The core idea is to showcase professional photographs of couples taken at picturesque locations surrounding the venue rather than focusing solely on the venue itself. Each post combines a vivid, romantic description (e.g., sunset colors), a heartfelt quote, a short call‑to‑action (“DM to book your exclusive private tour”), and tags the photographer. Targeted hashtags are added to increase discoverability. The speaker notes that this formula has driven higher engagement compared with other content, emphasizing that stunning photography is a key decision factor for engaged couples and can inspire bookings.

Chapters

Today we're looking at how to use photography to promote your venue on social media. Now, this is a wedding venue and what they want to do, obviously, is to promote their wedding venue to couples who are looking to get married. And actually for them, it's not all about the actual site itself. It's about the locations around it that, that people can go to to get some stunning photography done. And as you can see, what they do really, really well is they take the couple's photography who've been there before from locations around the, around the site and then they create a really beautiful post from it. So here you can see sunset. The first stab of love is like a sunset, a blaze of color. Oranges, pearly pinks and vibrant purples. So that again is really romantic. It is a quote. And then they've just said beautiful locations like this are just a short Dr. From our gar venue DM to book your exclusive private tour. And then they've tagged in the photographer, which is brilliant. And then they've done some really lovely hashtags so that you know exactly where they're at. And that got a lot more engagement than a lot of their other posts. And then again, they've done exactly the same here, which is again, they've tagged in the photographer, they've talked, they've done a really lovely quote again here. So you can see it works for them really, really well. It's all about, I guess, inspiration. It is inspir people to book because of what's around them and because of the stunning photos that they can get. And actually the photos are one of the biggest things when you're getting married, so it's a natural selling point.