Polly Barnfield, OBECEO, Maybe* · Maybe* - Infrastructure for AI Agents That Get Work Done

How to use progress photos to drive engagement

Name: How to use progress photos to drive engagement
Uploaded: 2023-10-25T13:56:15+00:00
Duration: 1 min 42 s
Channel: Polly Barnfield, OBE
Description: In this short tutorial, the speaker explains how tradespeople can boost social media engagement by posting progress photos of their projects. Using a…

25 Oct 2023 · 2 min

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1:42

In this short tutorial, the speaker explains how tradespeople can boost social media engagement by posting progress photos of their projects. Using a concrete example from REFokingham Joinery in Yorkshire, the speaker describes the company's Facebook strategy of sharing before‑and‑after images and detailed captions that highlight craftsmanship. One particular post featuring a bifold door installation received 37 engagements, two comments, and one share—significantly higher than the company's other recent posts. The speaker argues that visual, on‑site updates resonate with audiences who dream of a perfect home, and recommends that businesses consistently share progress images as projects become visually compelling to encourage interaction and appreciation of their work.

Chapters

Today we're looking at how to use progress photos to drive engagement. This is R E Fokingham Joinery manufacturers and they are based in Yorkshire. And what they do is they use Facebook very much as a way of showing, you know, the craftsmanship and how the services that you can acquire through them work in practical terms. And they do a lot of, you know, sort of like before and afters. They do quite a lot showing the feedback that they get, that kind of thing. But really what I loved was actually this. This got them more engagement than any of their other posts recently. So it says we love to see progress pictures from sites, especially when a project starts to become visual from plans. And then they go into the detail about the acquired bifold, including top and side lights. It's looking splendid while sympathetically making the most of the beautiful surroundings. So this is basically, you know, a photo on site showing how. How the work is actually progressing. And it's had 37 engagements, two comments and one share, which, again, is more than quite a lot of the other ones. And who doesn't love a progress picture, especially of an area, I guess most of us, you know, like, would love to have, like a dream home. And this looks absolutely gorgeous. And I think the capt goes into a lot of detail about what the work itself has actually done and I think it really encourages people to get involved and appreciate their craft. So always make sure that you're sharing progress pictures as things start to become, I guess, a lot more visual and the dream is realized, if you like.