This content was created by Polly Barnfield, OBE. This content was uploaded by Polly Barnfield, OBE. This is a YouTube video titled "How to use social media to extend your shop window digitally" (created 2023-10-26). It features a single speaker giving practical social-media marketing advice using a Travel House Facebook post as an example — encouraging businesses to show their premises, staff and the customer experience (suggesting before/after shots or time-lapses), tag locations (e.g., Aberdare), and invite visits to extend a physical shop window online.
Chapters
Today we're looking at how you can extend your shop window digitally. So this is Travel House. So they are, they support a number of independent travel companies and agencies and of course, what do they do with their Facebook? They show some absolutely stunning locations and they usually put all the detail in as to, you know, like this one with, you know, the Greek August offer, family favorite and they go into lots of detail about, you know, what kind of holiday you can book. But actually it was this post that really caught my attention because this was about extending their shop window. So I guess, you know, like naturally if you, if you sell a product or sell a thing, then normally, you know, people would walk past your shop window when it's a service or indeed that, you know, you, you might, you might have multiple locations and things like that. It's important, you know, on social media that you show off, you know, your office, you know, you show off, you know that what goes on, you show off, you know, that what, what kind of thing people would experience when they come in and they cross the threshold. Because guess what, not everybody goes past your office, not everyone goes past your shop. So it's important to maybe show some of that on social media. So here, I guess it really welcomes new clients and you get a real window into their business and how it's going and how it's going. And as you can see, you know, our maintenance team has been really busy this morning given our Aberdare branch a freshen up. We think it looks great and let us know your thoughts are better not better still, why not pop in to see the. So it's inviting. It shows, you know, that they've, they've done, you know, like a bit, they've made a bit of an effort. I think a way of elevating that even more would have been to do maybe a before and after or they could have maybe done a time lapse of it being done or it might be actually to show some of the team there. I also would have probably tagged in to say that, you know, that it was in Aberdare so that you know that you're coming up naturally to the, you know, to the people within Aberdare so that you know that it's more geographically linked. But otherwise I think it's just such a good post because it really shows you, I guess, you know, a window into their business, which is what social media is all about.
