A breakdown of how Mailchimp used trending audio in an Instagram Reel about empathetic leadership. Three tactics: pick trending soundtracks to hit music discovery feeds, match the mood to your message, and layer in your podcast audio so the core content stays clear.
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Today we're looking at how you can use trending music on Instagram to create more out of your reels. Now, this is mailchimp, which is obviously a huge software company that sells. That sends emails on a regular basis for businesses. And obviously what they. One of the things they want to do with Instagram is connect with businesses. So what they need to do is regularly show things like case studies, jump on the back of national campaigns and things like that on Instagram and Facebook and things so that they can ensure that they are reaching the right audience and talking their language. What I really like about this is this is actually a reel that they've created, and it's all about trying to drive people to their podcast. And here it says the. To explain it before I show you guys it. And being an empathetic leader sounds nice, but how do you put it into action? Tune into call Paul for a refreshing chat with this founder and how she balances. Balances values. So if you think about it, what this is all about is being empathetic and being a leader, how she balances values. And I guess, you know, what they would be looking for is a way of boosting the, the. The content when they're doing their reels. And one of the best ways of doing that is using something like a trending soundtrack. So let's take a look.
Values in general are important to me, and we set out on our core value journey with the entire team. It does not resonate with me to run a company with profit being the only indicator. I think that's just who I am.
You know, so they can see that. What they've done is they've chosen a soundtrack that goes with the reel and. Which is lovely. It's really calm, it's really chilled, it's very relaxed, which obviously goes with what she's saying and I guess the overall message. But I think what I also really like is one of the trending ones. Now, one of the. One of the reasons why you would choose one of the trending soundtracks in Instagram is because it's already trending, therefore, lots of people using it. Therefore anybody who's looking for that particular music will find you much quicker. But the great thing is it actually just goes really, really well with what they're talking about. And then they've done an overlay where they've overlaid the. The actual podcast section over it so that you're, again, not losing the actual value of the podcast as well. So it's just such a really nice way of boosting I guess what you're doing.
