Polly Barnfield shows how small businesses can use National Days for social media content. Nothing Bundt Cakes ran a campaign for National Administrative Professionals Day with a gift-basket image, thank-you message, and local ordering info. A content-calendar tool lets you see what competitors post and copy their formats.
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Today we're looking at how National Days can inspire excellent content. Nothing. Bundt Cakes sells handcrafted bundt cakes as gifts and treats for holidays, birthdays and anniversaries and baby showers. Now what they've done is they've jumped on a more unusual National Day, which is National Administrative Professionals Day, and pulled together a little gift basket here for the person who I guess looks after all the admin in your life and business. So I guess, you know, like for a gift giving business, you know, they would focus a lot on birthdays and anniversaries and baby sharers. But actually looking at, you know, the national, national hashtags and National Day lists, they found one that they think, oh, you know, not many businesses will be focusing on this one, so let's do that. And now what they've done is they've initially caught the eye with the image so it's clearly in an office, clearly got office in the background. And they've done the little thank you and they've dressed up so it does, it looks really professional and lovely. They've put the date in the post, they've explained that it's Administrative Professionals Day, they've explained when it is, and then they've told you to thank the person who helps you remember everything with a delicious treat. And so they've done this ahead of time to remind people and give people a couple of days worth to purchase. Then they've used all the right hashtags that will appeal to the people who are looking for those gifts. And what I love is that they've also reminded people that although it might look super professional and slick, that they are an independent local bakery and that you can order online. So National Days are a great way to make gift giving fun all year round and to give, I guess, the more unusual gifts as well. But any business can get on board with National Days, be it National Dog Day, be it National, National Pet Day. It could be ab absolutely anything that any business can get behind. Even if you're nothing to do with the specific subject. It's all about creating content off the back of something that's already got a national hashtag and got some traction behind it. Now, if I was nothing but cakes, even though they're already really strong on social media, as you can see, I would want to look at my own content calendar, which you can do here, and then I would want to look at here, which basically is all of my content at the top. Now what I would want to do is I would want to look at someone else's content. So maybe it might be another gift giving company or maybe, maybe it might be another bakery who does gifts. So for example, I might want to look at Lola's cupcakes. There you go. So what I would do is I would pick Lola's cupcakes, put it in here, and then I would see all of my content up here across Facebook, Instagram and Twitter. And then I would see all of theirs. And guess what? I can also see if they're running ads as well. And what I can do with this is I can view their post. I can see how it worked, what kind of post it was, what they did, and then I can even go in and physically go and view the post on Instagram. Now, if it was a really good post, I might want to take some inspiration from this. But also what I might want to do is to think about, well, actually, why was it good? How did it work? Did they use a video when I've just used static content? And it might give you a little bit more inspiration for one of your future posts as well. Now, if you have any questions at all, please click on the little blue button. We love to help. We.
