A breakdown of Timber Development UK's Instagram carousel for their Design Timber 2023 webinar. The post tags speakers, includes event details, and uses a clear call-to-action. A detailed caption paired with strong visuals drives engagement and gets people to register.
Chapters
Today we're looking at how writing a strong caption can be everything on social media. This is Timber Development UK and they design timber and they use Instagram very much as a kind of showcase of the different projects that their timber could be used for all around the uk. And this is something that's really interesting. So here they have join us for the penultimate webinar. So they're talking about their webinars in the design timber 2023 series and then they're talking about hearing from multi disciplinary team behind the UK hardwoods storage building, shortlisted for the Commercial Leisure Award, etc. So basically what this is is them talking about and they're doing a series of webinars and it's from inside the UK Hardwoods Storage building. So the main building, which obviously stores all the wood and as you can see, created from that timber. And they've used a little carousel here to show you how amazing and the building looks. And this sort of expanse, I guess, of, you know, how big it is and how incredible it looks. They have used an image at the beginning of it that says what time it is, what data is and said what it is. And then you can see they've gone into loads and loads of detail here on what it's all about. So about this event, commissioned X when Y and then you've got the. The speakers again. If they were on Instagram, I would 100% tag them in so that they knew and then they've got the call to action here. So register in the link in the bio. So this for me is about writing a really strong caption to back up the image in the carousel. So the stronger the caption, the more that people are going to be likely to take a call to action and do something that you want them to do off the back of it.
