Nostalgia drives engagement on social

Today, we're looking at how nostalgia can get people talking on your social media. This is a vintage and retro clothing and footwear brand and it's huge on social media and it's really good at getting people engaged. As you can see, they post a lot about and they have their shop on there, which you can buy directly through, and they do a lot of posting throughout the week. However, as you can see, they don't actually post a huge amount, really like this, which you would expect, which is their actual product. What they post is a lot of nostalgia. It's a lot of things that will make people talk. Now, this post in particular was one of their strongest ones. So what they've done here is instead of, you know, showcasing their clothes, what they've done is They've added a YouTube video of the Mamas and the Papas. Monday, Monday. And funnily enough, they added it in on a Monday. It's just a video, old song from YouTube. They've added in the link to their website and then they've done hashtag maps and the Papas, hashtag 60s, pop, 60s. And the reason why they've done this is because they wanted to create nostalgia. They wanted to create a talking point. They wanted something that would inspire a lot of chat amongst their fans. So by sharing a link like this on something related to their content, but not actually their brand, they created a connection with their customers that you simply cannot get any other way. Have a look at it. People absolutely love their music. So if I was. If I loved the Mamas and the Papas, I was following this hashtag, Suddenly I follow Maisie's, which I didn't know about before, and then vice versa. I might have just been introduced to a band that maybe. Maybe I'm younger and I never heard of them before, or I hadn't heard them for a while. So it's about connecting. And that's what Facebook's great for, is connection. And then they could also bring their fashion side of the business in. So what they could do is take maybe some of these items, you know, this polar neck, for example, that someone's wearing and say, you know, we've actually got the same one. It's only 1699. But it's a great way to inject a little of life into their feed and get people talking. As you can see, this is a lot of chat. And again, what you could do is you could take this post and you could put it in a Mamas and Papa's Facebook page or Facebook group. And again, Attract new people to your feed that way. It's a phenomenal way of doing it. Now, if I was maisies and I'm already very good at social media and I want to make sure that I am cutting edge and I am monitoring what other people are doing, what I would do is I would go to my content calendar, maybe, and in here you can see all of your content for this last week, which would be at the top. But then you can compare your calendar to everyone else. So, for example, I might type in vintage. So I might want to compare my content to another vintage style business or retro style business. I would find out the handles rather than just typing in vintage. I would actually find that right down the handles, I would add it in. And then what that does is I click on it and then it compares all of my content across all of the social channels. And it would compare it to these guys. And look, you can also see their ads as well. But what that does is I can see their post, I can see what worked. I can see. I can literally go in and view the post. I can start to get a bit of a feel for, you know, do they use more videos? Do they use more, do they use their own content? Do they create GIFs? Do they use memes? It's such a good way of actually, I guess, learning from other people and getting inspiration as well. Now, if you've got any questions whatsoever, click on the little blue button on the maybe platform. We love to help.