Understanding place sentiment - June webinar for the High Street Task Force

Ready, steady, Go. This is Understanding Place Sentiment webinar brought to you from MAYBE on behalf of the High Street Task Force and thank you for joining us. As I said, if you have any questions as we go through, if you're watching this live, please use the Q and A. If you're watching it on any of maybe's web properties, just use the chat button. If you're watching on, catch up and you can ask the team questions and we will come back to you. I'm Polly Barnfield, I'm the founder and CEO of maybe. I've got a great team led and the council, local authority. Part of what our work we do is led by Sarah Bassett. Sarah, tell me what you love about what we do.

Good afternoon, everybody. Well, I talk to local authorities all day, every day about supporting local businesses and I find it fascinating. And yeah, what we do is pretty astonishing. We've got some really interesting insights, haven't we, to share today? But particularly interesting topic today because procurement at the moment and so much more is being led very much with a view of social value and what supply and can contribute to social value as well as delivering their core projects, I suppose, if you like. So I found this particularly interesting subject, so I'm looking forward to today.

Brilliant. Thank you. Nobody's left. That's right, Sarah, more people coming in. So, just to kick off, there are 3.8 billion people talking to each other about everything you can possibly imagine on social media every day. Why is this relevant to place and local business support? I think we've got to exist that we now understand that we all coexist in both the physical and the digital space. And very much what we're going to be talking about today is the disparity, if you like, between consumers lives, what moves them and how that impacts social value and how that impacts pride in place. And we've got some lovely case studies to go through. The thing that worries us and things that keeps us awake at night and what we do work on every day is that we measure and listen to 3.9 million businesses in the UK and astonishing, astonishingly, of those 3.9 million businesses, only 19% have an active social media account. So when you consider that close to 80% of us spend over seven hours a week on social media, only 19% of businesses have the tools, the skills and the wherewithal to join that conversation is quite worrying. Only 9% of businesses post the weekend and less than only 25% of businesses. Of that 19% spend more than five hours a week on Social media and they're the good ones. And that's still significantly less than each individual spends on social media. So it's a massive divide. This exists all the way across the uk. So this is actually the top performing places across the UK on social media. And you can see here that the percentage of businesses with social media, even in Westminster local authority is 32%. Coming down to somewhere like Alderdale, where you've got 30, 23% of businesses having a social media account, then if you come across the column on the right here that says active on social media, you can see here just how low it is. 11% active on social media in Westminster, 14% active on social media on Trafford. This is not any one place, it is across all of the uk. Consumers are running off with their digital lives and businesses are really struggling to keep up. As I said, if you've got any questions, please do pop them in the Q and A. See a question here from Jane. She's asking, can I explain this a bit more? Yeah, absolutely. So the businesses with social media is all. We take that from Google My Business. So we've crawled 3.9 million businesses in the UK and we go back every day and check their social media accounts based upon the details that enter on Google My Business. And we go to their website and check our clever, clever technology goes and checks, have they got a social media account? And we literally go back and check that every day. So we can say categorically that these numbers about active on social media are correct. It's also borne out by all of the face to face work we do, which is that it never ceases to amaze us just how challenging businesses find it to join this conversation. So part of what we do is that we provide the High Street Task Force with a dashboard that enables any business and any local authority to go in and understand the digital sentiment around their place. That's the word cloud at the top. They can understand digital participation. That's the number of national organisations that are active on social media versus local organisations versus the potential. You can see there's this massive gap. In the main, the local organisation, the national organisations in any local place are active on social, but they don't talk about the place, they talk about their website, they never actually talk about the location they're in. And the local organizations in the main are not active. So the challenge is not enough businesses are talking about the place. You can then measure digital activity against footfall. So here you can plot your digital activity place against your footfall and you can look at digital engagement by Facebook, Twitter and Instagram. So all of you who got access to that right now you just need to log into the High Street Task Force. You can also log into your MAPIA account because the virtue of our relationship with the High Street Task Force, you will have the ability to have a free version of our software that does goes to another whole level. And we'll show you a little bit more of that later on. But yeah, please do get in touch if you haven't got one. That's what you'll see. Today we're going to talk about how social value and local business support deliver positive place sentiment and a few other exciting things. If anybody any other questions do go through, please keep adding them into the Q and A. So Sarah's done some fantastic research and I'd like to hand over to her now because the next slides she's researched for this webinar to really look into, you know, what does social value mean and how does it drive consumer buying habits?

Well, I've really enjoyed putting these slides together. It's really been interesting and it's been a sort of broadening research conversation we've been having as a whole, as an organization looking at our own social values and so on over the last few months. But really sort of understanding and taking a look at social value from the consumer perspective is really interesting. And Accenture recently did a survey of 25,000 consumers across 22 countries, which I thought was extraordinary. And 50% of those consumers said that the pandemic in particular caused them to rethink their personal purpose and reevaluate what's important to them in life. It's interesting, isn't it? I mean that's a lot, it's a lot of us. And 42% say they realized they needed to focus more on others. The outcome actually is that social value is massively affecting consumers buying habits. They're looking for the extra. I've got some really good. Thank you Polly. Examples of where that fits. And here's an example from Nike actually. And this was pre pandemic. This is 2020. This is an extraordinary campaign. Just don't do it. And this was centered around their aim, if you like, to really put out there to the consumer what their ethical values look like. And this was a real huge anti racism campaign all around Black Lives Matter. And it was just, it's a sentiment around something that is really important to their brand value. And it was extremely powerful. And still people are still talking about it. Just pop to the Next one. This is more recent. This was Christmas. I don't know, some of you may well have joined pre Christmas webinars where we were looking into what are the big boys going to talk about? How in the cost of living crisis are they going to approach that social value piece? Because they couldn't approach it, couldn't be too cheap, but then couldn't. Also John Lewis couldn't have a great big Christmas tree with loads of great big presents and everyone eating luxurious meal because actually energy prices were going up and you know, there's loads of us going into poverty and they absolutely smashed it that they pledged their commitment to supporting children, children in care. That's their social value, that's their way of giving back.

It amuses me, Sarah. I mean, I think, I think it's great to see this happening. For those of you who don't know, I actually ran a company I started 20 years ago now called Give as you live and we did a lot of work where in our M and arts, it said for every 50p we made as a company, we gave 50 back to charity and we built a technology that enabled you to shop online and the commission you earned, you give back to charity out of your choice. So social value, I mean, John Lewis is really interesting because social value for them as a community company is at their heart. But they have never, they've always talked about their partners and I think it's really interesting to see how this works but there's so, almost so much opportunity to do it at a local level as well.

Huge opportunity. And we'll talk about that in a minute. I particularly found this one really interesting as well. You know, brewdog, really trendy, really cool, up and coming brand all over the place. They could probably sell brew dog all day long without having any, you know, doing anything over and above. But again it was all about what their values are and they know their consumer is more and more and more interested in their story and what they're going to give back. And so they, they bought an enormous piece of land and actually it's going to be probably the biggest reforestation exercise that a commercial company has ever undert taken. So for, you know, every pack of beer sold, they plant a tree and another tree and another tree and another tree and they've called it Lost Planet and then they've created a product around it. I just think it's genius. But we'll get more local. Oh yes, now and see this was, this I thought was really inspiring because this, even the king got involved or well, the King's Prison, that's not personally. Although I don't know because he's very into all his. All his ESG agenda, isn't he? I mean, he's, that's what he's all about, his community. So to mark his coronation, they, they launched the Big Helper and this was encouraging organizations and people and, and volunteer, volunteer sector, just to spare some time to do something that would make or impact somebody else, whether that be in their community or, you know, it's all about community, it's about being local, but it's that bringing people back together. And I just thought this was brilliant and it was really, really well engaged with. On social media. Lots of local authorities got involved in helping to promote IT and voluntary sector organisations and it was just really well engaged with brilliant campaign.

I think it's really interesting, Sarah, in that. That help us do something amazing joining and lend a hand. When you look back at Make a change, that core message, when you look back at what Accenture found, that really ties in with the bigger message, which is that that's what people want to do. There has been also something made a point that brewdog, whilst they outwardly are doing a great thing with planting trees, inwardly they could. There are, there are, there are discussions about this stuff and I. Look, it's really hard to get this right and we're not condoning or celebrating any of these companies, what we're saying. Our core message is that social value is something that really matters. And does everybody get it right all the time? No, they don't. But you jolly want to think about how you have to do it and make it work and learn from it. And so our job here today is really to help you understand how social value can help. Somebody said they can't hear me, I'll shout louder. Jennifer, can you hear me now, please? Thumbs up. The core message is that social value is something that people are looking for and there's lots of evidence that time ties it very closely to pride in place. Thanks, Jennifer. I'll shout. I try not to be too bossy, but I love it, really. So, yeah, it's not possible to get it right all the time, but you certainly have to start out with the right values. And I think, Sarah, you've now pulled out some great examples from Camden Council and we're going to then go look at some specific local levels.

Well, I wanted to have a good look around the councils and because I was reading some really interesting information from the Local Government association and they're very much Trying to promote and instill that sense of social value at a local authority level and how they can change their kind of, both their internal processes and behaviors but also their external procurement behaviour and all, all of that kind of thing. It's some really, really useful advice and guidance out there and I'm sure I'm probably telling a lot of you information that you already know, but I didn't, I thought it was really interesting and I really liked this post from Camden because actually yesterday we was World Environment Day and they have taken the, taken that opportunity to join a very, very big conversation that their residents and their communities are likely to be interested in getting engaging with. And then they've given some really nice top tips around, you know, how to. They're plastic so it's all linked to their, their waste management but you know, and they're given, they've given the address of the recycling and reuse center and, and types of things that you can recycle and not using single use plastic. I don't know, I just thought it was a really nice post and a really good way of engaging and giving something back and, and being positive.

No, great. And it links very well, Sarah, to the Borrow project that we can talk more about in a moment.

Yes, absolutely.

And I think Ledbury is a great example. So maybe you have worked with about two and a half thousand businesses across Herefordshire and from a social value perspective the Ledbury is a very interesting proposition. They're on Ledbury High street, they're a cafe on the ground floor and a fashion brand on the top floor. And through work that we did with Herefordshire Council we helped two and a half thousand businesses have local business support to improve the way they use social media. And there was the most amazing uplift in footfall that was well documented across many news channels. But from a social value perspective, what's extraordinary about the Ledbury is that they have become a meeting place for the Ledbury Traders Association. They are talking about what they have learned and how other businesses can learn to do it. And so there's a real push the elevator back down feeling here. There's a real sense of pride in place here and there's a real sort of way of creating value locally because they're inviting more people, more businesses to get involved in talking about their place, which is what ultimately drives inward investment. So I think this is a really good example and if anybody would like to see the Herefordshire case study, happy to share that with you, of how investing a relatively small amount of money in Each business has actually had a massive impact across the local region, but and is also encouraged each business to increase their social value. And the library is an absolute shining example. I'd like to give them a shout out because they've done such an awesome job. But it's. They're not an isolated example. It's how you empower the community to improve their community. And this for me just says it all. It's worked. They now relatively, in the nicest possible way, encourage all of the local traders to come and have meetings with them through their fabulous cocktails, alcoholic or not. And through that they have discussions that mean they all grow their business and make a better place. Win. Win for everybody. After a small investment in local business school and then finally from a social value perspective, I'd like to talk about Green street, which a project that we are collaborating on with a company called Green street who are working in Bradford and they're working in Newcastle and I think there are other projects coming soon. Watch this space. It's all about how to help businesses be more sustainable. It's about training them about how to do reuse projects, how to. How to not greenwash, but actually be more sustainable. And through the work that we've already done with them in Bradford, we have collectively won a grant with Starbucks and have delivered a borrow scheme. Sorry, my brain's not working. A scheme called Borrow, which has been launched in Bradford where people can have cups or containers from takeaway for reuse and we've been working with them to deliver all the technology that from one QR code means that you can have a return process alongside giving all of this to businesses. Digital support now. Massive, massive, triple bottom line, win here you're doing something that means there's less recycled, there's less single use plastics in your environment and at the same time you're getting businesses to become more digital. Hats off to Starbucks. Make it possible. And it's a pleasure to be working in Bradford with dreams Greenstreet. And we hope to see this kind of project spring up everywhere because it means you really are hitting multiple targets in one go. I got to see the Q and A jumping up and down. Yes. Anybody that's asking for leprechaun study? Absolutely, we'll share it with you. If anybody would like to know anything about how the borrow process works, we'll also share that with you too. But I think the message here is that you know this. I linger here for a second because from a social value perspective, we've already seen that if you show Businesses how to do better, how to do better business, they share it. Social value number one, Social value number two. If you show businesses how to be green friendly, brain really not functioning today, sorry, they will and do digital business better, they will share that too. And so you just. The opportunity to use local business support to hit many KPIs is massive. And from everything we're seeing for a relatively small amount investment per business, which we are very happy to more than match fun with you, you will see significant social value because these people love their businesses and they want them to thrive. So moving on, Sorry, just to bang on about these numbers. 75% of consumers use social media to find out about products and services before buying. You know, think about it. In our everyday lives, it's where we go when we've got spare five minutes. We use it to search to what we'll buy, we use it to share our shopping experiences. But if only 16% of businesses are spending less than 100 pounds on social media advertising and only 27% of businesses measure the impact of social media on sales and we know that only 19% of businesses are actually active, you can see the divide. So from our perspective, this has to be bridged. So we want to talk to you about our social value and that is that we are really passionate. We work with SMEs and PLCs across the UK and we know that when you get businesses engaged in social media, not only does their business grow, they will share it with other businesses locally. And it's staggering how it's often the really simple things that block people. And one of the common things that we've discovered in all the training we've done with about 25,000 different businesses across the UK is actually. I don't know what to post today is the question they ask. I just don't know where to start. And even businesses like the Leadbury, where they didn't know where to start, once they get the bit between the teeth, they are off. We've got our most famous story actually, the shoe lady who, who didn't know where to start, followed Russell and Bromley, worked out what they were doing, cracked the code and got to the point where she, she spends £250 on ads and her most famous flash sale got £50,000 back in six hours. Now, not everybody can do that, but I think the key message here is that social media is such an important part of driving value in place and that little business support, that there is a magic triangle in there that means you deliver greater social value. Very quickly. One of the things that at some point I meant to jump into a little show you now until.

Is it now next slide? But yeah, I mean, I, you know, can we go back one slide?

Okay. Have I forgotten something?

Please?

Sorry.

No, it's fine, it's fine. But I, I liked this one because this is, you know, this is again, something. If you hop onto maybetech.com and, and have a look through the blog, you'll see that we, every month we identify all of those hashtag days. So, like yesterday, World Environment Day, funnily enough, tomorrow's World Oceans Day, which I know the Navy are really engaged with. And you know, there's all these kind of different topics that people can get involved with. So we've created all these fabulous blogs and, you know, how many downloads do we get a day? A lot. People love it, but they still struggle to know what to post. So you may now go to the next slide. So we've actually. Yeah, sorry, sorry, I'm taking over.

Sorry. What we've done, what we've done is built some technology that does it for them and this is literally hot off the press. Sarah, how excited about this are you?

Can you tell? It's absolutely amazing. I've done a few demos of this live over the last 24 hours and just. It's fantastic. So exciting.

So what we're showing you right now is a content calendar that any business can have. This is actually ours, but the red stuff, the days, is that we've actually piped into the, that any of you can access right now, sign up and you can use it and the days, so you don't have to think, is it, is it a something day? Because it just shows you. It was World Ocean Day, it's World Ocean Day tomorrow now. You don't need to use all of them, but you can think, oh, I'd like to do that. Click on it and it will give you the hashtags. And we are deep in integrating AI at the moment. And oh my word, I'd love, love a little Q A. As to anybody that has had a go with chat, GPT, has anybody actually had. Have you tried it? Have you tried it? Because I think the opportunity to escalate the way that SMEs can and local businesses can connect is huge. But if they don't have the tools and they don't have the help, the gap is even bigger. I've got some questions here about people wanting more to help that project. Absolutely. So I think you're answering those. Thank you. Very much. Anyone that is asking us about help for local businesses, 100%. We'll show you how we do this. But what I'd like to share with you now, I love a live demo because it's the most dangerous thing you can do and I love a bit of. A bit of driven inventory. I would like to show you how impactful using AI can be with social media for both your local businesses or your local council, and how it will directly impact on your pride in place and, I believe, on your social value. So how do you feel about having a live demonstration of GPT integrated with a council? Is Car Philly on this call? Because I would like to use their account live. Do you think they'll mind? You're speaking to. Nobody's there. You need to unmute yourself.

Oh, chatting away to myself. I don't think they'll mind at all.

I think. I think you know that we're just teasing. So if everybody's happy with this, if you would like a live demonstration of magic. Oh, my word, it's your son. Nuts.

Yeah.

Everybody's saying this. Okay, hold on to your hats, people. I'm going to leave this screen. How wrong could this go? I leave this screen and I'm going to go to my maybe dashboard. So this is a maybe dashboard and we're in Caerphilly Borough Council. I'm not going to show you anything inappropriate, but I am going to show you what AI will do for you. So there's this magic bar at the top here that says, inspire me, create a section of posts. What hashtags should we use? What have been our best posts or what's the best time to post? For us, this is a little glimpse into Pandora's box and very soon there'll be much more launching. So I'm saying, well, actually, can you create my selection of vetables? Because what we know from all the work we've done with businesses across the UK is often the hardest thing is where to staff and watched our post. Now, for any of you that have used chat GPT, which a number of you said you have, one of the challenges with it is that it often will. It gives you an answer, but it doesn't know who you are. So the challenge with that is that it means that you don't. It's not in your tone of voice. So if it's not in your tone of voice, you can't. You've then got to tweak it massively. So what we have been working on really hard is to Say, right, how can we make AI available to every business we work with without them having to technically do anything? Because we've been collecting all this social data for so long, we've got everybody's tone of voice, because you know what you say. So we've now spent the last six months pushing that into a our own version of GPT so that it will create people content, it will help people respond to comments. And I'm going to give you a live demonstration in a moment. It takes a moment, you're streaming for it all to work. I'm going to give you a live demonstration, a moment in how you can answer all of your council's questions in the most extraordinary way in any language you want. So don't go away, please hang about, because I'm going to show you something that's completely mind blowing. So we've just asked the AI, what are the next things that we should post about? So it suggested some nice Facebook posts based upon the dates. It's June 15, it's given some nice emojis, clean aircraft, put some lovely, lovely hashtags in. Now you can take these, you can copy them, you can go and create content with them and you can tweak them. It's just designed to make it easier for you. So you can add a post here and then you can create that post and you can do some other amazing things with it. For example, you could say here and you could say, actually, because these guys are actually in Wales, they might want it in Welsh. So should we translate this post to Welsh? And in about a second it will provide it with you in. Why don't you do that? Translate Welsh. Might not like this one on stream. There you go. Translated the post from English to Welsh. We've had a Welsh reader. If there's anybody Welsh on the call, please tell me. That's fantastic. We know it is, but it can do that into 100, 240 different languages. So hold that thought for a moment. If you actually said, I'd like some more emojis, it will add more emojis, it will also summarize it, change tone, all that stuff. This is the bit that I believe is completely game changing for local authorities engaging with their community and delivering social value, which is this. I know that you will have a mass of people asking you about bins or council tax, and I guarantee you, if you went and asked your team, that has to respond to them. It is really, really tough. It's really tough. How do you constantly respond to everything you're Tagged in on. How do you make sure that you are engaging with everybody, giving the right answers and making sure everybody's got the right information. So imagine if, for example, Complete Tenderness Club have said something lovely and tagged you in. What do you do just like it? Or do you engage in the local conversation and say, respond to this. Respond to this. I've literally picked up the comment now. Very shortly this will be integrated into interface. Right now I can show you how the AI is working. So this is in our platform is going off and asking GPT for an answer and it's going to come back with Lego copy and that. Paste that back in and put it in here. Let's take a fun one. There's one down here I saw earlier on. Yeah, somebody's saying something lovely about you. How do you reply? This is it. This is a fantastic idea. We're happy to see you're celebrating Volunteers Week during Volunteers Volunteers, the backbone community. That would take somebody 15 minutes to write. Think about what to say and you've just nailed it in House of the Heroin. Sarah.

About three seconds. And one of the interesting points about the translation piece is that I was talking to somebody the other day about supporting businesses in very diverse communities in that they can write in their own language and change, translate back to English. It's sort of. It works both ways and there's so many different languages that we can now support, especially with the AI. Yeah, it's really exciting.

So here you go. Somebody writes somebody saying something lovely about somebody locally style making. Wow. Nathan looks like a natural behind deck. It's great to see local talent being recognized and given by the opportunity to showcase the skill. This is social value, this is pride in place for your local authority. To be able to respond to everybody that's talking about you well is really important. All of this content sitting hanging out there on the Internet that is not engaged with is something that makes all of those moments that consumers are looking through social media it matters. And for your team to be able to respond in seconds is really hard. If any would like to know how we can help them reply perfectly to everything from when do the bins get collected? To how do I pay my council tax? Please drop share a message. But most importantly, think what this does to all of your SMEs. Think what this does to all of your local businesses. If you can give them these tools and give them the training that enables them to really master social media and connect with community and connect with local businesses, it's a game changer and we believe that AI has provided an extraordinary moment in time to be able to get people to lean in quicker. But the challenge as we see it is getting businesses to even start. So we've built out an extraordinary set of tools. We sell them very successfully to larger businesses. But what we want to really explain to you is that we are committed to helping local authorities support the hard to reach businesses, the businesses that don't know they should do this. And last year we made 750,000 phone calls, we provided over £20 million in match funding, we sent two million emails to local businesses. We awarded about three quarters of a million pounds in vouchers. We trained 25,000 businesses at an average cost per business of £400. Now, for each one of those, we're providing match funding of about £900. Is that right?

Just over £911 per business for a year is essentially the value, the social value.

But the cool thing is the process we've learned because we know the hardest thing to do to engage local businesses who don't yet know this is important. That's the key thing, is that we have a process that means we can throw a boundary around the place, literally. That means we've got all of the data for all of our businesses in that place posts and we then run phone calls to them, we run social media ads to them, we run mail to them and we invite them to training. We've got a huge training portal that has got broken down into five minute videos. We don't ask people to turn up for hour long webinars. Thank you for coming today. But lots of local businesses just haven't got time to do this. They want to snatch five minutes when they need to know how to do a thing on social media. How do I create a Google my business thing, how do I create a reel? I don't know, what do I do here, what do I do there? And we've got that combination of five minute videos. And the AI chat I just showed you will answer them everything from how do you, for your perspective, how do I empty my bins or how do I get my bins collected? And if I'm on, if I'm an essay, me asking a question that says how do I create a reel or what do I do to do a Facebook ad? It will give them the perfect answer as well. That we believe can connected with live experts. And video training means that we can get more businesses to understand what social media is and how it helps the business. We know through the work we've done in Herefordshire and everywhere else up in Dublin country that you get this right and you get more footfall. Herefordshire businesses, we're seeing the businesses that were active on social during the pilot. With two and a half thousand businesses, we're seeing 15% more footfall. But importantly it had a halo effect across the rest of the town. Give your businesses a voice and you'll see more people turn up. The orange line was the participating trend on football. The blue line is the town trend. So if you want to beat the trend, give them a voice and you'll also see massive impact on social value. So Sarah, we are busy recrafting our social value side. As I said at the beginning, social value goes to my very heart. Previous company and the reason I got to curtsy in front of Queen, what seems like eons ago, that rest assault was that I created a company that gave 50, we gave 50% of all our revenue to charity. So I kind of like this stuff and I'm really proud to say that it maybe we work with local authorities to provide funders access to the platform. Sarah, off you go. Talk through the more the term structure.

Yes, and I'm sure you're all very aware of the TOMS structure. A lot of the procurement that we do now, we very much outline where our projects fit within this structure and thankfully we're very good at promoting skills and employment because actually we know that through the work that we do and the uplifting skills as, as you've just said, Polly, we know that that drives footfall and we also know from the evaluation of the projects that we work on that the work we do drives footfall. That then provides the opportunity for more employment, creates jobs, it safeguards jobs, it gives individuals opportunities to upskill and be more involved in their communities, gets businesses more involved in their businesses, it helps businesses. And we're very, very strong on including the social value piece within our social media training so that local businesses understand the impact of responsible growth. You know, the Green Street Project, for example. I mean, just to plant that seed in those businesses brains, they run off the pitch with the ball. They get it now. And as a collective, when talking to the collective, you then get healthier, safer, more resilient communities, stronger relationships within the community, engaged with voluntary and social enterprises. And it's all about empowering place and driving positive sentiment. It's not just have to post about social value, but it's very important that it's core to everything that we do because that's what the consumer is looking for. And it's about promoting social innovation. You know, we've got to find new ideas and find innovative solutions. And this is something, you know, particularly with CRF projects and the SPF projects that we're both working on and procuring for it. You know, this is really core to the outputs and the outcomes that government are wanting to achieve through that funding. So if anybody like to know a little bit more about how we do that and what that might look like, do please get in touch. I'm sarahbeytech.com I'm very happy to help.

But yes, thank you Sarah. I've got some great questions actually kicking off on the chat around the Translate facility yet asking whether it's Google Translate. The answer is no. It's ChatGPT4. That means that it gives every business, and this is what is quite, quite staggering, it gives every business the ability to translate into 200 plus languages at the press of a button. What we are doing is integrating it into our global inbox so that literally when you come to look at your comments and your mentions, the recommended reply is sat there in front of you. Now, is it perfect? Always. Not always, but is it better than? You know, I look at it and think, could I hire somebody to do customer support that will do it this well? No. Does it need a human to make it better? Yes. So I think, you know, one of the big messages with AI is it's not going to get rid of jobs, it's going to help people do jobs better. And from an SME perspective or a local business that hasn't started yet on social, the core thing is if they don't get on the wagon now, everything will race away from them. Because those that can and start to embrace technology better now are going to have a significant advantage over those that don't. More now than ever. So I believe that these people walking down the street came here because of something they saw online. And we are at that watershed moment where if you can't join this conversation, you're not part of it unless people turn up. So from all of your perspective, the more your local businesses have a voice, the more your streets will look like this. Got lots of people saying they'd like to hear more from us. Absolutely. All of your questions will be answered. And yeah, look, we believe in this stuff. We walk the walk, we talk the talk. We're here to ensure that if you run a local business support project, your businesses have every chance of A understanding how to run a better business, B, how to share that better business with other businesses because they're the best ones to recruit and C, that will have a massive impact on pride in place and the social value that you deliver. You've been an amazing crowd. You've all stayed with us, which is just lovely. Thank you so much. There will be a recording of this webinar that we will share with you all. And Sarah is your go to lady if you have any questions. All of you that have sent questions in and thank you, we'll deal with them really promptly. I've just got a few more questions to run through this question here about access to platform. Yep, absolutely. Drop Sarah an email and we'll make sure you've got access. As part of High Street Task Force, you'll get there's a certain tier of the platform you get access to and if you want any demos, Sarah's your lady. She's awesome. Thank you all so much. Sarah, thank you for creating slides. I did think you did a fantastic job and yeah, we look forward to seeing you all again very soon. Same time, same place, second, first Wednesday in every month at 3 o'. Clock. Be here and we'll have something else new and exciting to share with you then.