Understanding place sentiment - November webinar for the High Street Task Force

Foreign, Everybody. It's great to see so many people booked on to the High Street Task Force webinar today. You've got myself, Potty Barnfield and who is the CEO and founder of Mavie and Sarah Bassett, who is our head of Growth. How are you today, Sarah?

You know what, I'm really quite perky. I'm quite excited about this afternoon. We've got some nice, some nice content to go through and it's been exciting times. It may be recently. Haven't we got lots of exciting things going on?

Yeah, no great version 2 platform to give you a little taster of as well. So we expect quite a number of people on the call today. So just while we're waiting for everybody to arrive and settle down in their chairs, please feel free to use the Q and A because it's quite a big webinar today. We disable the chat because it's really hard for us to manage. Please do use the Q and A to drop us any questions as we go through and really happy to answer them. Please feel free to drop us a message in the Q and A right now and say where you're from and if you've got any particular social media or AI related questions to do a place, please drop them in the chat. So we'll go through the agenda yet. More and more people coming in. Fantastic to see you. Thank you. It's always lovely to see so many people turn up on a Wednesday afternoon. I hope you haven't got the storm, whatever it's called. There's a new storm arriving at the moment in there. We look like we're going to be blown away a minute ago. It's all seems to calm down again now.

So pretty gusty over here in Warwickshire.

Well, I'm in Shropshire and it seems all right here, so I'm all right. Jack, can we have a weather report for around the uk? It'd be great to hear what people have to say about that. You're quite quiet bunch today, Sarah. I think we'll have to rev them up. So what we're going to talk about today is our agenda. Highlights are harnessing social media with AI. We're going to look at how you can unpack the strategies that will enable local authorities and businesses to use their digital presence to connect with community and ultimately how that connects with Pride in place. That's all. That's what we. What drives us, that's what we do when we're working with High Street Task Force is how do we use digital to contribute to Pride in place inform seasonal campaign strategies. Sarah's done an amazing piece of work looking at what's working well digitally to create a buzz locally and also how you can help SMEs in your local area, amplify their voice and particularly break through those conversations around those predominantly digital events like Black Friday and Cyber Monday. So it's really important that we find ways to help SMEs cut through those conversations and we believe that let's local authorities have a big part to play in that. And that really links in really well to our third point around community engagement and looking at the significant campaigns that exist, like Caregivers, Road Safety, Veterans Day, in addition to the big C word that's obviously looming frighteningly close around the corner. Now, how did that even happen? So, without further ado, we'll crack on. Sarah's got a finger on the buzzers around qa. You've got the first half's me, the middle part Sarah, and the end part of me again. So we'll be swapp in Q and A as we go through. Please don't be a stranger. Please do ask questions as we go through. You can do it privately, you don't need to do that publicly. It's just me and Sarah that has to be public. So please do chat with us behind closed doors, as they say. If you've got any questions as you go through this. And Sarah will be very happy to take bigger questions offline and come back to you separately as well. So please throw it at us, we're here to help. Any questions relating to digital communications, linking that to pride in place and helping local businesses? That's what we're here to do. So why are we here? Well, in 2023, an estimated 4.9 billion people use social media across the world, and I think we've already smashed that number this year already. And very shortly, by 2027, it's expected to close to 6 billion people will be using social media to communicate on a near daily. If I say near hourly basis. So it's not a channel that's going anywhere anywhere soon. But there's a huge problem, and that is that if you look at the output of 3.9 billion businesses across the UK, only 19% of them have an active social media account. That means they say something on a daily basis. Only 9% of businesses post the weekend and only 25% of businesses of those that are active, which is a really tiny number. So of that 19%, only 25% are spending more than five hours a week. Managing the social media. So we're in a very strange crossroads right now, which is that consumers have started to communicate an entirely new way. Businesses are really struggling to keep up and it creates a really interesting dynamic. And what we look at today is specifically how you can see great conversations driving great footfall and then pride in place. So we work with the High Street Task Force to provide them with data that populates their High Street Task Force dashboard. This is a tiny fraction of the data that's available within Mabie. So you're also as local authorities entitled to a Mabie account. As Sarah mentioned, we have done a massive update which is requiring people to have a new login. So if you've already got a maybe account, please do drop Sarah a line if you haven't already booked in for call to get your new maybe account set up. Because there is so much in it. We have listened to every feedback and we have created something that we think is truly awesome. Wouldn't you say so?

Yeah, honestly, I've been back to back for two weeks onboarding people, you know, small SMEs to PLCs to local authorities to. And just the feedback's been amazing. I think everyone's been fairly jaw dropped. I'm still jaw dropped. I still kept finding new buttons to press. It's very exciting.

So please feel free to ask Sarah to give you an onboarding session. As I said, because of the work we do, the local authority, every local authority has access to a degree of our technology, um, as part of our contract. So please don't give you all of it, I'm afraid, but we give you a large chunk of it. So please do get in touch with Sarah to make sure we get you onboarded. So how can we help you resolve the challenge? Well, as I said, maybe is we've, we've, we've had a fantastic run with our first generation platform but the second generation platform that we've just released is an absolute game changer. Not only does it cover every single social media channel out there, it's also got AI absolutely embedded within it. I've just come off a call with our developers and I've been looking at something that Sarah hasn't seen yet and my word, you can see another button. You like admit Sarah, but you've all got access to it too. So as I said, please don't be a stranger. Please drop your email in chat and Sarah will circulate after the webinar. Also link to her diary so you can be on board as well. I'm not Going to talk today is, Sarah. You've got four great events. I'm not a steal of thumb of there, actually, you. Eight great events to go through. Gosh, you've been busy. And the key thing about this is to use these events to tell your local story through or to showcase your local businesses through. These events are always already a conversation and they're reason for people to come to your place. But if you as local authorities, are not the conductors of the orchestra around these events, then your visitors will go somewhere else. Can I be that brutal? I think I can. So Sarah's going to go through and show you what's working really well and inspire you as to how you can use digital content to encourage people to come to your place and obviously everything you can do through the maybe platform and schedule it and find the best content and all that great stuff if you get in touch with Sarah. So, Sarah, without further ado, I'm going to pull up the next slide. Have I gone two slides at once? If I jump too many, I have one slide. There you go. Sarah, over to you. Over to you. Thank you.

I had a lovely time looking at all these amazing events that take so much, you know, place management time to put these wonderful events on and, and Leicester always absolutely knocks it out of the park for Diwali and they started their celebrations a couple of days ago and you could just see how busy and how well attended these events got. Fireworks, all these things going on. They've got great use of hashtags and what I really love about what they do is that they really have that place visitor hashtag conversation going on. Visit Leicester, Discover Leicester. Leicester is Lester's home and, and all of those different things. Leicestershire, Leicestershire Life. So many authorities and stakeholders and organizations and actually in the main, small businesses forget to tell people where they are and celebrate their place. And I just thought this was a great example of really, really good content and Happy Diwali. Next slide, please. And this, this again. This is Sadiq Khan. Love him, don't love him, matters not. What a beautiful image. They're in Trafalgar Square. The celebration. Look at the color. Does it just make you feel festive? I just thought these were really, really nice. And it all hit BBC News and. And there's just so much celebration of culture and the diverse culture that we all have in, in our local authority areas. I just, yeah, thought this was really good. So get on the Diwali conversation and brighten up your channels. Next thing we've got coming up and we all Know this, you know, fireworks and Bonfire Night is always a bit of a contentious one because you know, you've got those people with pets or with children with perhaps autism or special educational needs that perhaps find Bonfire Night and Firework night really over sensitive and yet you've then got people that are throwing bonfire parties and you've got to get that safety message out. And I just thought this was quite a well constructed post. It's actually, actually it's quite serious, but it is going through all of the different fireworks displays that are going on in Leeds. But it just sort of feels, feels like the tone is right and it is all about the tone. And sometimes we have different difficult messaging as local authorities to get across because we want it to be fun and exciting, but actually we have to keep those things measured. So have a think about those different things when you're curating your Bonfire Night content. And perhaps, you know, I saw some great content today around sort of history of Guy Fawkes and things and it's just people like a story and the reason why a thing is happening. So, yeah, happy Bonfire Night, everybody.

I think so. Great, great comments there. But I think also just this image is really powerful, isn't it? Because it's the whole. There's a very sort of multi generational feel about the, even the silhouette to the head. Spray clever in that it conveys a lot of things. And to your point about, you know, a Guy Fortuneight being loved or hated, actually, you know, from a local authority perspective, doing the content that says, here's how to keep your pet safe and all those things also have a massive impact. You know, be helpful, don't, don't dodge the bullets. Actually, you know, if you're going to create particularly authority, you're going to run great foul fights displays, then also create the content to support those that are not fans.

Yeah, exactly that, exactly that. Well, I'm going to approach the elephant in the room, which is Black Friday and Cyber Monday. And you know, this just gets bigger and bigger every year and we all think that Amazon own it. They so don't. There are brands all over the place hitting on this whole thing. This is just, it's just massive. It's almost like a festival in its own right. 2022 data I thought was really interesting. Do you know, Polly, online sales on Black Friday last year in the UK hit 10.4 billion pounds.

That's just staggering.

Absolutely staggering. And Cyber Monday reached 3.1 billion.

I mean, that's all money that's been taken off the High Street. And that's why it's so important that I'm doing a webinar at the moment, a webinar series at the moment on Wednesday morning. And we've been doing it for, since the beginning of October where we're talking, we're doing in conjunction with bira and we've been talking through how local businesses can launch their Christmas campaigns. And one of the key things that comes out of it is how local authorities can really help businesses by being curators of local content. And I think Black Friday and Cyber Monday are really big opportunities for that, which is don't be afraid to curate your local businesses content. And by that we mean repurpose what they've already created to create guides and remind people that, you know, you have got everything available in your locality. And so, you know, don't do it online, come in store, come to town or buy from this, buy from that local business or through their online store. But the sum has to be a, it has to be an owner of that curator and local authorities, I believe our owner are the curation kings and queens of the country. And that's how you fight, that's how you fight that number, isn't it Sarah?

Yeah, but you know, it's not all negative Black Friday because Springboard's data shows that Black Friday footfall in UK high streets increased by 223% last year in comparison to 2021. Now some of that will have been to do pandemic and people's kind of very cautious about shopping and so on and so forth. But I mean that's a massive footfall driver. But we've got to tell people that Black Friday is happening on our high streets.

And that comes back to the curated content piece, doesn't it Sarah? Which is how by, by by curating your local retailers content, you can create the Black Friday guide for your place really easily.

Yeah, absolutely. Oh my God, it's howling around me at the moment. I'm in the conservatory. The rain.

She's got blown away.

On the, on, on the last one, which I just thought was, you know, I've harped on about this all year because I was so fascinated by how the, the nationals were going to approach Christmas last year and what was the consumer going to be interested in? And it has become the most important part of consumer consideration, buying behavior. Consumers want sustainability, they want energy efficiency, they want eco friendly and energy saving products. But they also want to buy from people or from places that have social value, that deliver social value, that give something back if they're buying something, I can give something back to that community or to perhaps you know, like John Lewis did with around adoption. I'm sure they also sold a lot of skateboards last year but you know it was just that is going to be a bigger and bigger and bigger theme. So the more you can communicate around those types of things and bring that into your comms, the better. I, I know a lot of local authorities run amazing reuse campaigns, recycling campaigns and you know, you could sort of perhaps build some of that in. I don't know but I thought it'd be really interesting insights. Let's move on. Okay, so Black Friday, the brands, it's not just Amazon Gymshark all over it, hashtag big deal energy. It was massive last year, it's even bigger this year. GoPro, they're talking about getting people in the outdoors and they need to upgrade their technology. You know these are huge brands. They're all on the Black Friday conversation. Next slide please. We've even got some of the big brands that are anti Black Friday and actually they go to social media to make that really work for them. So they're really, really clever. These two beauty brands in particular have been really clever around engaging their, their ideal customer, their consumer. They're talking to the people that don't like Black Friday. So deciem, they switched their website off. You cannot buy from them at all on Black Friday. Hey calls another beauty brand London based but I think they've also got a store in Harrogate. Anyway, I digress. Their stuff is amazing. They last year I haven't been able to find what they're doing this year but this is last year's post. They emptied their stores and they gave their space to ambitious young entrepreneurs to give them a chance on the high street. That's what they did. I thought that was amazing. What a powerful thing to do and really great brand value. Giving back to community, giving back to the entrepreneurs. I thought this was great. So love it or hate it, there's a conversation to be had.

Like all these big events, it's actually a, it's a stage, isn't it Sarah, to perform on and that's a great example of it. Really, really great, really, really great. Love that. Great finds.

Okay, so I showed this slide last month but again it's just reinforcing that. 2023. This is Salesforce data, one of the biggest CRM, you know, companies in the world. I would think they have amazing data. They are saying that traffic referrals, as in Traffic to website or traffic to in store from social channels are up 20% year over year this year. So when Polly was saying about the massive growth in, you know, the consumers running off the ball on social media, those, those businesses that are engaging with them, they're getting, they get, they're winning, they're getting the business and this is what we need to help our independent businesses do. And three out of four shoppers say they plan to use social media to learn about products. Past three months, more than half consumers reported going to a physical store to see or buy products they discovered on their social feeds. I think it's enough said on, on that slide really. I'm being a bit shouty, aren't I? But we need to, do we really, they really need our help?

Absolutely. So, and I think it's, it's that whole thing of you run a place but it's, it, you know, the phone is the signpost to place and every year it becomes a bigger and bigger signpost and if you, if you as local authority aren't visible there and if you're, you're your independence, which is the thing that add the vibrancy and the flavor to your place on there, then the choice, the opportunities for people to think, oh, I'll just stay on my sofa or I'll go somewhere else. It's, it's a, it's a battlefield out there and in order, you're battling for attention and you're battling for attention on feeds because that's where people can spend time and think about what they're going to buy and all the data points that, so yeah, it's, I think it's a really important conversation and you're allowed to bang on about it. So there you go.

Thank you. Well, this is, you know, I think how, how can we help the independent. How can we, what sort of content could I put together to help you guys to advise your independ independence? Well, there's so much out there and I came across this post which I just thought was fabulous and I'm amazed it hasn't had more engagement because I think it just leapt off social media for me. So I'm going to share their tips because I thought they were really, really good and it's very easy for you, perhaps your comms teams to create content, you know, take other people's ideas and repurpose it because I think this is really good and instead of the standard old stuff, I thought this was creative. So. Attention business owners looking to boost back Friday sales. You need an Event We've got all the ideas. So social media blitz. Launch a flash social media campaign with irresistible deals and giveaways to keep shoppers engaged and in the loop. There you go. That's what we've been talking about in store entertainment. I thought this is a brilliant idea. Arrange for live music or entertainment within your store to make the shopping experience more enjoyable. You know, deliver the experience not only of having the thing that somebody wants to buy somebody else for Christmas but give them a good time while they're there. Last minute collaborations and this is something again we talk about all the time and actually it shouldn't be last minute. These collaborations in place should be, you know, embedded. Businesses need to need support to understand the benefit of engaging in each other's content because it amplifies the voice. Go and find businesses that are complementary to yours. So it might be that you're, you know, you're a gastropur and you're looking. I always use this example but you know your ideal customer is a lady that lunches well go and go and engage with the high end hairdresser or the, the ladies clothes store down the road and you can apply that to any culture or any Persona. But there's always complementary businesses. We want to increase dwell time, spend per head pride in place. We want people to experience our high streets. I'm really, really on one now. Interactive displays, you know, touch screens or, or even a, an Instagram wall or these are things that are so simple for businesses to do but they really create that whole experience. Sensory marketing sense in store. Soft music even perhaps you know, create a days where those with Alzheimer's or, or high sensory needs that, that they have quiet days or low light days or things like that to encourage you know, inclusivity in the experience. And I just branded gift wrapping stations. I mean who's. What's not to love? I love it when people offered wrap my gifts yes please. I'm rubbish at it. I don't particularly like doing it. So I thought this was really good. Top tips and ways of going finding stuff that's a little bit more interesting that will engage your businesses rather than the standard, you know, get a leaflet, whatever. Anyway, next slide please.

And Sarah, been a couple of people just asking about the Christmas 100 ideas list and A we're going to cover it in a moment so it's my bit like you get me again in a minute for that and B we'll absolutely send it to everybody after the webinar as well. So yeah you'll Be getting that list at the moment.

Oh, yeah, that's really good actually to send out to and make available, perhaps even as a download on, on your local authority business support pages. Because businesses love it, they find it really useful, don't they?

Absolutely.

So I'm just going to take sort of one key thing away from the Black Friday campaign. There's no point me teaching anyone to suck eggs. We all know what hashtags are, but they are very, very powerful. You know, using the right hashtags will get as much as twice the engagements of posts without them. That is by some data from Forbes. So hashtags will sign post people to the different things in your community, depending on what your conversation is. Businesses can use branded hashtags, councils can use branded hashtags, you know, Discover Leicester or whatever those are. They're still brand content or topic hashtag. So we're talking about Black Friday. Go and find the different hashtags that relate to that or Cyber Monday campaign hashtags again. There you go. We talk about that. But I just wanted to reinforce, as my kind of last note on the Black Friday piece, the importance of local hashtags and just how powerful they really are. We see so much data come through our platform and the content that engages and gets the return on the investment, where we see real drive and engagement in that content is always related. Back to place, next slide, please.

Sorry. So I'm being a bit slow today, aren't I?

Fine. And if all is not lost, we have the wonderful opportunity that Small Business Saturday do engage with it. It's a really powerful campaign. We engage with it massively and there's some amazing businesses. So if you can just promote Small Business Saturday, you'll be really helping your independence. And there's lots of information online about how you can help them get involved or that you can signpost to them so that they can get involved. So, yeah, Small Business Saturday, it's coming up fast.

So fast it's terrifying. It's 1st of November today, people. I just can't get past how we got here.

I'm just going to touch now on a few community the, the national days that we sort of touched on earlier that are really useful to engage with and this, there's three that are coming up, I think is that particularly poignant local authority led. But just it made me smile when I saw this because one of those big data pieces was that sustainability, eco friendly, environmental, social value, the poppy appeal. Made entirely from paper, the plastic free poppy is available alongside stock of the existing poppy to reduce waste. Amazing. Absolutely amazing. Just that just made me smile and actually what a nice message that, you know, as local authorities or you know, that is supporting Poppy Day, Remembrance Day and Veterans Day that are coming up. I just thought that was a really nice piece that could be repurposed in so many different ways and so many different channels and conversations. And they really got the recycling emoji in there, so I thought that that was great. So try and. Yeah, it's interesting to see how creative people are about retelling a story in a context that. That works for that, for what they're trying to get across on a bigger picture. Next slide, please.

Really lovely piece of content.

Yeah, yeah, it's a nice little video behind it, but, you know, it's worth going and having a look at. So this November is actually National Family Caregivers Month. I was talking to a fabulously interesting lady, literally just before I came on the call, actually. And they've had funding. They're a social enterprise and they do gentle fitness classes for the elderly and for vulnerable people. And it's about sort of bringing health and wellbeing into the community. And they're massively engaging in family caregivers because they're going to now be running some classes for caregivers to give them some time out and give that into the community. I know we had National Adoption Week and so on. These are just really nice things and important things that as local authorities and stakeholders, they're important to engage with. There's also Road Safety Week coming up this month. Oh, highways. It's always a bit of a contentious one, isn't it? When we start talk about roads, people start talking about traffic lights and new roundabouts and, you know, spaghetti junctions and this, that and the other. But actually, it's important and it's worth looking into how you want to approach that conversation. But I think it's an important conversation for local authorities to be part of and I thought you might find it interesting. Some really interesting sponsors as well. But, yeah, Road Safety Week.

Good call. So is it my go now?

Yeah. So I was going to say, Polly, back to the independents. How do we help them do this?

There you are.

Over to you.

Excellent. Thank you, Sarah. Thanks for all the research. I don't know about you, but I think that was really insightful. And thank you for that. Really valuable. As we mentioned earlier on, I think my next slide's Christmas. Where's my Christmas slide gone? So you take it. You've got rid of it, haven't you?

I think I might have deleted it by accident.

Have you got it open? I have. Look, I promised everybody I can talk about this, so I'm going to do it. Somebody else managed slides and you see what they do, they take your bits out. So. A hundred social media campaign ideas. We've been running this as a, as a webinar, I think since the beginning, beginning of October. We will. I'll copy this link and I'll pop it into chat when it comes back, come back to the webinar as well and Sarah will send it out as well. This is a document with a hundred ideas for Christmas campaigns. So everything from running countdowns, running festive giveaways, running gift guides. And this is an idea that keeps coming up time and time again. Lots of councils have joined us. These webinars actually, which is the, the. This is actually a suggested guide in Pinterest. But I would argue that actually the, the easiest way to, to run a gift guide is that you can ask your social team to literally curate content from your local businesses and run them as reels or stories on your feeds because it's such an easy way to create great content and we share that content and what we've been talking about is literally each one of these ideas how it might be something that you run at Christmas, but in the run up to Christmas, all the behind the scenes content of you getting ready for it is massive. And these webinars have been incredibly well attended and they run every Wednesday at 10 o'. Clock. Please feel free to share the link. Sarah will send a link to the webinar page that promotes it. Very happy to help your independent retailers with Christmas ideas. And then we will, we will, we will segue from there into a webinar about preparing for 2024. We talk about how they can do behind the scenes stories on, about, about behind the scenes stories for Christmas, but also how to segue into the sales after Christmas, how to make sure it's all about driving footfall to the local high street, how to make sure that they are, they are creating the noise that means it's easier to come to them rather than just click the buy button on Amazon and we will provide you this list. Please feel free to share it. It's available to anybody. But the idea is that each one of these ideas and one of the key things we do in the webinars on a Wednesday is we take this idea and we drop it into maybe and we show them how the AI takes this one idea and then shows you exactly that everything's Going wrong. Now hang on a second. My phone's wrong. How do I get my screen back? There you go. How? You take one idea and create a whole campaign from it. So that's part of the magic that we can run within the maybe platform, literally pick up the gift writing idea, put it into maybe AI, and we show an independent business how in the space of about 30 minutes, they can have a complete campaign delivered to them into their account and ready to drive business for their business. But also businesses that live near them on their high street. So I'll drop this into the chat, but I mean everything here from virtual lighting, tree lighting, recipe contests, elf costumes, Santa's wish lists, online gift cards, Christmas pet parades, local holiday events. If you're short of ideas, we're not sure for them and we're happy to share them. And please feel free to share them with your sm, with your local businesses too. So they're just amazing ideas in here. I think we're actually up to number 50 today. We got to number 50 on the webinar Gingerbread house contest. I mean, so much fun. Think of a gingerbread house contest around your local delis and your local bakeries. How can you, you know, how can you share the local gingerbread? Just, just really fun content. That is what it's about. It's about being human and about bringing a place to light.

Love it.

Love it. So switching back, I'm going to drop that into the chat as well. And that was the slide that Sarah took out. Isn't that mean? I think that's really mean. It's really valuable. So that's all part of us saying getting social media out is hard. We make it easy. We provide tools, we provide training, we provide fun webinars like this to various types of businesses, which Sarah doesn't always cut my slides out of. And with it we provide a download. We'll provide these 100 Christmas ideas now and I think the next high street task force webinar we're going to do, we're going to do one on thinking about your strategic content plan for 2024. So this same time, same place next month, we're going to talk about how you can plan out your content for 2024. And again, we will provide you a download that you can share with your local businesses as well. One of our core parts of our businesses is that we deliver local business support. Over the last 12 months, we have delivered about 750,000 phone calls to businesses, invited them to come and take part in training some form or Another we have delivered, We've sent over two million emails, we've trained over 25,000 businesses. We've match funded by to the tuna, £20 million. We've awarded close to a million pounds worth of vouchers now. And the average business, the average cost for us to train a business is about £400. We're good at this. If you're looking at doing local business support, please do get in touch. Whether we're doing it or just helping you, guide you as to how you should set up a campaign. There's not a problem we haven't faced and a solution we haven't had to find because it's hard. Let me be really clear about this. Delivering local business support support is hard. Getting those that don't want to engage to engage is hard. And I think we found we've created a really good toolkit to do that. I'm very happy to share that with you. Sarah knows everything about it, so please do drop her a line if you're needing help with local business support and we're very happy to share you our tips and tricks or tell you how we can do it for you through our contract with High Street Task Force. Every local authority has access to maybe. So please dig in a picture Sarah, to make sure you've got the logins you need. And as I say, if we can help you with local business support as well, ask Sarah those questions too. Sarah is available on sarahabytech.com and I'm going to drop into the Q and A right now that sheet for everybody to see. I'm putting in the chat and Sarah, would you pop it up in the follow up email as well to everybody. So I'm just sending to everybody the.

Christmas list that I'm never going to hear the end of.

Yeah, when you cut out the one you cut out of the presentation. Yeah. Okay.

There's quite a few people on the call have just been had a nosy who's here and so great to see so many of you have come to join us. There are about half a dozen of you that haven't yet had your new login for existing accounts. So if you ping me an email I can then arrange for you to have onboarding onto version two, which if you weren't at the beginning of the call. Yeah, we've launched a brand new swanky, all singing, all dancing version of maybe and we'd like to onboard you. So yeah, do let me know.

Sarah, thanks for putting these slides together today. Really valuable for anybody watching on Catch up the same messages applies to you. So please contact sarah@maivatech.com if we can help you in any way. And to make sure you've got your free MABE account that every local authority has through virtue of our High Street Task Force contract. You've been a great audience, Sarah. Any other questions we haven't answered? Somebody want to know when's the next webinar? The webinar happens on the first Wednesday of every month.