Polly Barnfield, OBECEO, Maybe* · Maybe* - Infrastructure for AI Agents That Get Work Done

Using national days to promote your brand on social media

Name: Using national days to promote your brand on social media
Uploaded: 2023-10-26T11:11:16+00:00
Duration: 1 min 35 s
Channel: Polly Barnfield, OBE
Description: In this presentation, the speaker explains how brands—specifically Green Energy UK, the UK’s sole provider of 100 % green gas and renewable…

26 Oct 2023 · 2 min

Watch on YouTube

1:35

In this presentation, the speaker explains how brands—specifically Green Energy UK, the UK’s sole provider of 100 % green gas and renewable electricity—can harness nationally recognised campaigns and days to amplify their social‑media presence. The talk outlines Green Energy UK’s “green pledge,” which commits the company to environmentally responsible practices across its operations and offers practical tips for greener living. By tying this pledge to widely celebrated dates such as World Rainforest Day (June 22), the brand creates content that resonates with eco‑conscious audiences, showcases the relevance of its services, and provides a clear call‑to‑action. The speaker highlights how successful national‑day posts can be repurposed into a broader content pipeline, allowing the brand to continuously engage followers who care about sustainability.

Chapters

Today, we're looking at how you can use national campaigns and days to boost your brand on social media. This is Green Energy UK and they're the UK's only provider of 100 green gas and 100 renewable electricity. And one of the things that they do is they use a lot of national days to really promote their brand on social media, because it basically just gives them a good talking point. So here, for example, is their green pledge. So as you can see, this is one of their green pledges. So we don't just provide green energy, but they want to be green in everything they do, from reducing waste to minimal energy consumption. And it's also responsible, responsible office tips to anyone who wants to think a little bit greener. Think about that. This is their green pledge. So everything for them is all about being good to the planet. They then have a little look at some of their content. So they've done some really lovely content with, like example, World Rainforest Day here. And this gives them, on June 22nd, World Rainforest Day. This is about keeping the planet alive. They're home to half the world's animal species and they provide us with fresh water. As green energy providers, we know how important it is to be sustainable. Find out more at the World Rainforest Day organization. So with something like that, it just means that it directly connects with their brand, it connects with who they're trying to target, people who genuinely care about the planet. And it means that they can find lots of other national days as well to be able to build up on content off the back of if that one was a success.