In this instructional video, the presenter explains how showcasing customers – specifically the students of Signature Dance Academy, a dance and acrobatics school in Essex – can boost social‑media engagement. Highlighting student achievements creates content that resonates with existing students and their parents, fostering a warm sense of community. The video stresses the legal and ethical need to obtain written parental consent before posting images of minors and to handle names and faces with care. It then demonstrates how to source inspiration by using the platform’s dashboard (Listening → Best Posts) to browse top‑performing posts across relevant sectors such as education, health & fitness, or leisure. The presenter encourages viewers to adapt successful caption structures or image framing they discover. Finally, the video invites users to click the blue button in the app for 24/7 support.
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We all know that our customers are all important, but how do you recognize them on social media? In this video, we're going to be taking a look at Signature Dance Academy, a dance and acrobatics company based in Essex, who makes their customers, or in their case, their students, the main focus of their content. Showcasing their students achievements is a perfect angle for Signature to take with their content. It's something that their existing students and their grown ups will love to see and will absolutely want to engage with. Because of course, the Academy is sharing the achievements of their offspring. And so all of this is great news for the business and for their social media presence because of the engagement that they'll receive on their posts. Serious Faces time though. If it fits your content plan to feature Images of minors, you 100% must obtain written consent from an adult with parental responsibility for said minority before any pictures are taken. Please do also proceed with caution when featuring names and faces of minors together online. Can't be too careful folks. Okay, serious bit done. Let's keep going. The sense of community from this feed just, just really springs out of you. Probably doing a little shimmy on the way over as well. Just, it's just lovely. It's really warm. It's so important though that this care and that warm feeling does come across because you want your customers and your students to feel nurtured. So make sure that comes across in your content. And this feed absolutely does it perfectly. There's so much joy there and it's just wonderful to see. So how do you source inspiration for that kind of sense of community or whatever kind of vibe is you're aiming for in your content? Head over to maybe and have a little look at some things. I'm over here in Best Post so I've come to my dashboard and I've gone to listening and then Best Posts down at the bottom. So here you can browse an enormous array of fantastically well performing posts from right across the UK in a wide range of sectors to match the Academy. We're in education and see that up here. I'll scroll down so you can see, but we have quite a large range of sectors here that you can choose from. Also you could probably go for health and fitness or leisure and entertainment to have a little look and see if there's any other inspiration you can get. So I would suggest that you take a look at the top performing posts within your chosen sector and is there anything in those posts that resonates with you? Can you replicate anything from those posts? Possibly. It's the way that they structure their caption? Could it be the way they frame their images? Use this tool as a means of gathering inspiration to help inform your content going forward and see how that makes a difference to your social media feeds. So I do hope this was useful. Please, please do use the blue button in your maybe browser to ask any questions that may sp to mind because that connects you to us 247 and we love to help.
