Rae T. Chois explains the core difference: therapy helps people fix past wounds because they feel broken, while coaching helps people who feel stuck reach their potential. Therapy heals what happened. Coaching builds what's next.
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If someone sits down and they are looking in a phone book, if they're looking for a therapist, they're going to feel broken inside. Okay? So they're going to feel like who they are is broken and they need someone to help fix their past. Okay? So that's when people typically seek out a counselor or a therapist. When someone is seeking for a coach, when they're looking through the phone book, they realize, I'm not living my highest potential right now. There's more of me that can actually come out. I'm not living my best life. So when someone awakens to that, they look in the phone book and they look up coach because coach is about living a bright future. It's about this moment now and living what it is that you want to create for yourself.