Raj KheraCEO MakeMEDIA • 3x exits to public firms • Host, Executive Signal Podcast, make authentic pipeline-building content just by talking

Building a Brand When Nobody Knows You

Name: Building a Brand When Nobody Knows You
Uploaded: 2026-01-28T20:15:01+00:00
Duration: 1 min 4 s
Channel: Raj Khera
Description: In this segment of the talk, the speaker recounts a founder whose company outperforms competitors on every financial metric—profit, revenue, P&L—yet the…

28 Jan 2026 · 1 min

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1:04

In this segment of the talk, the speaker recounts a founder whose company outperforms competitors on every financial metric—profit, revenue, P&L—yet the founder’s brand is virtually unknown. When the founder walked into a meeting with a large bank to seek investment for a new product line, none of the participants recognized him, leading to awkward introductions and a sense of being invisible despite the company’s strong fundamentals. The founder realized that superior performance alone isn’t enough; he needed to actively tell his story and build a public brand. He reached out to the speaker after following the speaker’s newsletters, seeking guidance on how to create a narrative that makes his company recognizable and attractive to investors.

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He was starting to run into some issues because even though his company was on paper better than his rivals from a profit, revenue, P&L, you name it, if you were to hide his company brand in like 5 other brands that you would probably, most of us would recognize, his company would be top every single time. And he was walking into a meeting, uh, in a large bank to potentially get some investment for a new product arm they were launching. And not one single person in that room knew who he was. And he spent the first 5 to 10 minutes rather awkwardly, he said, like answering questions like, "Wait, who are you?" And, "I'm sorry," even though he was like a huge deal. And it kind of dawned on him that, "Wow, I know we're better. I know the way I lead my company is better. And yet I'm just over here not telling anyone about it." And so he had this moment where he approached me last year because he had been following, he gets my newsletters.