A family had no idea they could give $5 million until the fundraising team asked them to share their biggest data-driven success. The team spotted their potential in that story, invited them to campus, and two months later got the gift.
What we found is when we talked to our customers and said, tell me about a time when you had a really good successful moment using the data, and then they would light up. They're like, oh my goodness, we were pursuing this one, one family. We thought that they would be able to give maybe a few thousand dollars and your data said, no, they can actually donate over a million. So we invited them to do a tour of the campus and we showed them all this stuff. Two months later, we had a check for $5 million. And you're thinking instantly, I want that to be my story, right? And so I think capturing that is, is really, really important. And to your point about cutting out a lot of the stuff, we didn't need to go into all the extra details, just the punch points, right?
Consultants and Fractional Executives Are Landing Lucrative Deals With This System
He Grew His AI Startup From 0 to 2,300 Teams - The Content Strategy That Crushes
