A technical CEO thinks he can't create content because he can't copy someone else's style. The real move: stop imitating and talk about the hard technical problem you're actually solving. Engineers want to hear about that, not a performance.
one of my CEO friends, and he's a very technical person. He's like, Raj, I can't do what you do. And I said, well, tell me what you mean. He said, I just can't talk in the way you talk. I'm not good on video. I don't know how to write these, these like special stories. And I said, well, you know, what do you feel like doing when you, when you're on? He goes, oh, I just feel like going back and writing code. And I said, you know, you're not the only one. If you tried to do something the way I do it, it would be very inauthentic. You wouldn't sound like yourself. But if I asked you, well, what is the really cool technical problem you're trying to solve right now? Man, his eyes lit up, started to just spark with so many thoughts. I said, that's what people want to hear. That's your tribe. They want to hear those kinds of things.
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