A startup founder discovers a beta user came through an unexpected referral from a company he'd never heard of. He argues that consistent sharing of results and challenges on LinkedIn builds personal brand strong enough to drive word-of-mouth, even before launch.
I just got off this Zoom interview with a beta user, and before we got too deep into the conversation, I said, hey, how'd you find out about us? And I thought it was maybe of my LinkedIn posts. Nope. His answer actually blew me away. He said he'd heard about us because someone referred him. I said, oh, who? And he named the company, and I'd never heard of the company, and I don't know anybody that works at that company. And so what exactly happened here? This is dark social. This is the power of brand. We are a little startup that's just getting off the ground. We're still in beta, haven't even officially released the product yet. However, the, the post that I'm sharing on LinkedIn, if you happen to have seen my prior post, you know, I share results, I share stories, I share our challenges, our problems, our setbacks, as well as our victories. The branding that we're doing is opening up doors that we can't even imagine. And if you think that branding is for large companies, which is what I used to think, I thought that's what big companies invest in. That's changed. And so I encourage you to start sharing online, LinkedIn, post on your blog and make the content structured and deep. That will help you infiltrate AI Answers. It's working for us. Um, and have a great weekend.
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