Raj KheraCEO MakeMEDIA • 3x exits to public firms • Host, Executive Signal Podcast, make authentic pipeline-building content just by talking

Your Ideal Customer in 60 Seconds | MakeMEDIA AI

Name: Your Ideal Customer in 60 Seconds | MakeMEDIA AI
Uploaded: 2024-11-19T16:55:04+00:00
Duration: 1 min 22 s
Channel: Raj Khera
Description: In this short product demonstration, the presenter walks viewers through the Make Media platform’s buyer persona feature, showing how to generate ideal…

19 Nov 2024 · 1 min

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1:22

In this short product demonstration, the presenter walks viewers through the Make Media platform’s buyer persona feature, showing how to generate ideal customer profiles in about one minute. After confirming the company profile is set up, they navigate to the “buyer personas” tool and choose the “give me ideas” option, which automatically suggests three sample personas based on the company’s industry and target market. The presenter selects one, optionally edits the role (e.g., swapping a Content Operations Lead for a CMO), and clicks “generate personas.” Make Media then emails a notification when the full personas are ready. The demo opens a generated persona, displaying detailed fields such as goals, values, challenges, and product relevance, and shows how to view a more detailed version, edit the persona, and regenerate bullet points. The presenter emphasizes that users can create unlimited personas by repeating the process.

Chapters

A buyer persona helps you identify the characteristics of the ideal people you're trying to go after. Normally, creating a buyer persona takes days, but you can do it with Make Media in 1 minute. Watch. Inside my Make Media account, I've already set up my company profile. You can watch the last video if you want to learn how to do that. What I'm going to do next is click on buyer personas. I can do it 2 ways: give me ideas, or I can add one manually. I'm going to just take the easy route to give me ideas. Make Media then thinks about what kind of company I am, who I'm trying to reach, and comes up with sample buyer personas that I might want. It's come back with 3 ideas for me, a marketing director at a startup, and here's the problem that they're trying to solve and the products that I offer that they might want. I can use these right out of the box and say, yeah, go ahead and generate the full personas, or I can make edits if I want. And so perhaps it's maybe not the content operations lead that I want, maybe it's the CMO. So make a quick change and then click generate personas. Once my personas are ready, I'll get an email message and I can click to go right back into my account and see the personas. I'll click on the first one and you can see the details of this persona. There's goals, values, challenges, all kinds of information that can help you target people that are just like this persona. If you want to look at a more detailed version of this, just click on detailed persona. You can even edit this if you'd like and regenerate the, the bullet points you saw earlier. You can create as many personas as you'd like. Just click buyer personas and start making them.