An AI content creation tool was built for CEOs struggling with marketing, but the real users were CEOs already doing disciplined marketing work and their teams. The ones who needed help most rarely used it. Success came from following who actually showed up.
So I've got a product market fit story. We're live in our beta with Make Media and we're seeing who wanted to sign up, who signed up, and who's actually using it. Big difference in who's actually using it on a regular basis. I initially targeted CEOs of small companies as a potential customer for this because I knew marketing is a big problem. Content marketing. Nobody's got time to create content and our solution allows you to create really high quality content just by talking. And so several CEOs got excited about it. They signed up, but they didn't actually start using it. And I realized it was because they don't yet have the discipline to do marketing. And then I looked at who's using it, and it was the CEOs who are already doing marketing and their teams who know they need to be producing high-quality content fast, especially SEO-rich content. So they tend to be using it quite a bit and are having a lot of good success with it. It was an interesting development because it put in my mind that we need to shift our focus a little bit. If you're trying to get to product-market fit, don't be married to the initial audience you were going for. Think about who's actually using the tool, and that will give you more insight.
Consultants and Fractional Executives Are Landing Lucrative Deals With This System
He Grew His AI Startup From 0 to 2,300 Teams - The Content Strategy That Crushes
