Raphael BenhamouMember of the Board of Advisors, Boardy · Fractional CFO for $5M+ companies in transition

Embracing Change in Martech

4 May 2026 · 1 min

Watch on YouTube

0:58

A martech leader argues that email marketing is dead and marketers should move to LinkedIn, use AI, and test constantly. Results matter more than following established playbooks. Trust your instincts and take calculated risks.

Chapters

So I think it's about listening to your gut and understanding we need to make— and not being afraid of making change, right? And going for it. Because I had a lot of team members that would say, no, no, no, no, we have to stay focused. We have to stay focused on email. And I was like, no, I really want to try all of our data and knowledge on LinkedIn right now and test and learn and test and learn. Because especially in our industry, it's ever-changing. There's always, always going to be more challenges coming and so many— so much competition in the martech space. So much competition and there's so much noise that for me, it wasn't about the noise as much as it was the results. Like, I just constantly wanted to test and test and test and learn until I knew that I can bring on clients and I can bring them calls and I can grow their business through the different technology components that I built and leveraging the AI, but also leveraging our data. And so I would just say, keep testing and learning and don't be afraid to take some risks.