Leveraging Data for Personalised Messaging

One of the areas that I realized most companies would not be able to compete on is the data. And that's actually one of our biggest value points is because we've been, we had been doing this for 14 years. We have tremendous amounts of data on every single prospect that we've ever emailed for or messaged on LinkedIn for any of our clients. And if we had this data that AI can only run on data, right? And we have the data. Yeah. So I also made a a decision to really try to focus on becoming a bigger data company with intent and behavioral signals. And that's where then the combination of the two, the personalized messaging with those intent and behavioral signals of data that we can bring into our platform and own was, was a good decision. I think that, you know, was, was a necessary decision for us to basically be able to stand on our own and not have to worry about AI taking anything over. Yeah.