Raphael BenhamouMember of the Board of Advisors, Boardy · Fractional CFO for $5M+ companies in transition

Linkedin Outperforms Email for Call Booking

4 May 2026 · 1 min

Watch on YouTube

1:01

LinkedIn converts at over 1% for booking calls versus 0.05% for email, so you need only a few hundred LinkedIn messages instead of hundreds of thousands of emails to get the same results. Email's spam problem makes it nearly obsolete for outreach.

Chapters

So it's interesting. We definitely are seeing higher conversion rates on booked calls, which is the outcome, right? The main goal of the— and the purpose of the software is to be able to book more calls for our clients. So first of all, we also see a very big difference. We're able to compare as part of our data comparison, the different communication channels of email and LinkedIn, as well as cold call, right? So we're able to see all 3. And so first of all, what we've been able to conclude is that LinkedIn over time Because of all the spam issues has really taken over. That's number one. And we've been able to, you know, improve some of our conversion rates on email. We're like 0.05% that we were able to book calls for, and it's over 1% for most of our clients on LinkedIn. So the results speak for themselves, right? Definitely in terms of like how many— we used to have to send hundreds of thousands of emails and now we can send a few hundred of LinkedIn messages. So that's the big difference right now.