Automation's real value isn't cutting costs or passive income. It's using AI to make each customer feel genuinely seen, not just served a personalized template. That takes modest extra spending, but it drives customer value and business growth.
Automate to increase value. Often I hear the automation story around making your costs go smaller, making money while you sleep, disconnecting things from your time. And those things can create value for you, but they don't create value for your customer. So how do you create more value through automation? How do you make your offer, make your marketing, make the way you interact, you know, with your, with your market segment, with your customer in general, better as a result of using automation? How do they get even more out of it? And often this means you need to accept things are going to have a bit of marginal cost to them. This is more like using AI, using AI to create something that is personal, not personalized, personal for the client. Because you have gone through the trouble of collecting information and doing things that maybe, maybe that scale a little bit better, but are going to be distributable to them, but they're going to cause some marginal cost through paying more for the technology. So look for how you can increase the value you give to your customers, your business will scale with your customers' value.
