A speaker argues that most business problems come from ignoring reality in favor of what you wish were true. Stay present, observe what's actually happening around you, and notice what's unusual. Software developers who pay attention to real-world details can find hidden opportunities and create value.
Be aware. I find that a lot of the challenges we get into in business, either as, you know, senior individual professionals like freelancers or what have you, or leaders of institutions, come from sort of closing our eyes and focusing on the world as we wish it was, as opposed to the world as it actually is. And as a result, we sort of talk more about or think more about how we feel about a given situation situation as opposed to paying attention to the situation. The more we are aware, the more we are in the moment, the more we are asking what is unusual about what's around me, what is interesting about this context, we will profit more. We will find the opportunities. And they really, as entrepreneurs, and to my mind all software people really are entrepreneurs finding new opportunities to create value, are, you know, the more we do that, the more we can create and the more we will achieve success.
