Tom Peters said striving to be the best is the only uncrowded market. Most companies are mediocre at their core tasks. No-code platforms have made technical execution table stakes, so the real differentiator now is doing things exceptionally well.
So I recently heard this Tom Peters line to always try to be the best. It's the only market that's not crowded. And I think that's really true about a lot of the businesses that I run into and they ask, how are they going to compete? What's going to be the way they're going to differentiate? But truly excellence and just being really good at what you do is a huge differentiator. Most people are not good at what they do. And this is where no-code becomes really interesting to me because it makes the technological part even more table stakes. You can really focus on the part that's going to be differentiating. And there's a difference between just doing something fast faster, or maybe even doing something better, but doing it in a really great way. That's what I look for in what I'm going to be working with the vendor. And that would be what I would encourage you to look for when you're trying to build a business.
