Accept that you'll be wrong, especially early. Run many small, low-stakes experiments instead of waiting for the perfect solution. A tight learning loop prevents costly failures and gets you to big wins faster.
Be wrong small. I have found that key to doing anything meaningful is accepting the idea that you're going to be wrong. And you're going to be wrong often. In fact, you're probably going to be wrong often early in the project if you're really doing it right. Because as you learn, you should be getting more things right and discovering new things that you can get wrong. So I find a lot of people get stuck, right? They want to know what the right thing to do is. They want to do it right and get it right early. And they don't want to move until they have the right thing. They want to do it the best way, the best practice, whatever it is. And I find that's just the wrong way to look at it. What you want to do is be wrong small. You want to be wrong small often. You want to be running more experiments. You want to be trying things and have a tight learning loop so that you are progressing with your understanding in a relatively rapid basis. When you do that, oh my goodness, there's so much value that you can unlock. Because by being wrong small often, you avoid being wrong big. And that means you get to be right big It'd make a lot of sense.
