The best software disappears into tools you already use instead of demanding your attention. Most users want outcomes, not to interact with products. Embedding functionality as plugins or automations that work invisibly in existing workflows beats the SaaS model's dependency on repeated engagement.
In many situations, the best interface is no interface at all. The, uh, the, uh, I find some of the most impressive pieces of software out there, the ones that create a whole lot of value, are the ones that are being executed as plugins or as automations that will simply take care of a concern for you, uh, or be a multiplier in the context where you already are. There are a lot of folks I know who really want to make SaaSes because they believe that SaaS as a model is going to be one that drives, um, you know, recurring relationships and recurring income. But the problem is it requires recurring use.. And in my experience, people generally don't want to use software, they want to get the benefit from it. If you are in a position where you can not have to have people use your software, where your software can actually do things for them in the context of where they already work, I think you can have a substantial competitive advantage, have much easier sales, and get much greater equity value very quickly.
