No-code and low-code platforms sit between off-the-shelf SaaS and expensive custom services. They let companies package tailored solutions like products, giving mid-market customers customization without the cost of fully bespoke development.
No-code creates, I think, a better space between the idea of software or software as a service, which has the spinning platter economic of I'm going to write software once and a whole bunch of people are going to use it versus the idea of completely bespoke services where everything is tailored and creates marginal cost for every engagement because you're recreating it each time. There is in the middle some degree of standardization in services, which I think we all intuit and a lot of service vendors, you know, employ, uh, procedures internally for working with this. But no-code is particularly neat for this because it allows us to productize those previously custom components. And so that we can be deploying that which to our customer is experienced by a product, but has all of the custom and the excellent fitting of having been serviced. That is a world that we can do using no-code, low-code tools and assembling for them that we really couldn't previously. I find that to be tremendously exciting. It's going to unlock tremendous value, especially in the mid-market.
