Advertisers pack their videos with frequent peaks of excitement to keep people watching. To boost your own content, structure it like short-form candy: multiple attention-grabbing moments instead of one slow build.
And what they do is they know people have short attention spans, and when you have lots of peaks in those advertisements, in the content that you're watching, people could keep watching. And when you then stop at every episode, because every episode has a peak, you want to go to the next one. And I thought, that's very interesting. How can we do this for our videos? Because compared to what they're doing, the stuff that we're doing seems pretty pretty boring.
Yeah, there's an aspect of, you know, what, what's making people eat their vegetables. And there's, you know, uh, I, I think bringing it to shorts definitely makes it a little more candy-ish, right? So a little more delicious.
